March 22, 2019
Lifestyle

Avama Jewellers Presents Crystal Blooms

A passion for jewellery and a desire for exquisite design is what
inspired Abhishek Kajaria to launch his brand ‘Avama’ in
2017.The name signifies ‘The Lower Tier of the Sky’- a space
where the sparkle of jewellery creates an ethereal galaxy.
The USP of the brand is the sparkling range tailored

Avama Jewellers unveils their “Crystal Blooms” – a perfect
assortment for all the lovely ladies out there. From sparkling
earrings to smart pendants, there’s something to complement the
elegance of every woman. Whether you’re looking for a petite
ornament that’s packed with crystals, something as fun and playful
as you are, or a chic and stylish one, we’ve found graceful
jewellery that are sure to excite you, at every price point.
‘Crystal Blooms’ introduces a wide range of fine and exquisite
jewellery to enunciate the spirit of individuality. The array
includes crafty, fashionable pendants and rings, colourful studs,
lovely hoops, and chic earrings. The collection celebrates the
spirit of the womanhood.

A passion for jewellery and a desire for exquisite design is what
inspired Abhishek Kajaria to launch his brand ‘Avama’ in
2017.The name signifies ‘The Lower Tier of the Sky’- a space
where the sparkle of jewellery creates an ethereal galaxy.
The USP of the brand is the sparkling range tailored to all
budgets. Moreover, meticulous attention to detail is combined
with inspirational design to keep the vintage aesthetic intact
while designing contemporary statement pieces. The jewellery is
perfect for the modern woman yet compatible with the tastes and
preferences of the older generations.
Avama is synonymous with superior craftsmanship, exclusive
designs and superlative product quality. The designs are a
mélange of ornate and sculpted pieces in gold, diamonds and
precious gems like emeralds, sapphire; temple and kundan
jewellery and polki. The metal utilised is pure and hallmarked.
At Avama, jewellery is rather, a manifestation of artistry. We also
offer seamless customization facilities to our customers. Indeed,
the vision to provide customers with arresting jewellery, and
flawless service are key factors in Avama’s success.

DESIGNER PROFILE

One of the foremost jewellers, Abhishek Kajaria is a name that
symbolises glamour and timeless style. Having completed his studies, he went on to work as a jewellery exporter for 22 years and finally launched his own retail brand, ‘Avama Jewellers’ in Meticulous craftsmanship and a strong design sensibility create a brand that exudes style and sophistication for the woman of today. His penchant for minimalism urges him to create jewellery that caters to all age groups, and has an international appeal despite its Indian identity. Abhishek quickly garnered attention for his contemporary and traditional aesthetic and his experimentation with materials like rose gold, gemstones and diamonds. A perfectionist by nature, Abhishek grounded Avama Jewellers on the twin pillars of excellence and innovation. Through his vast industry experience, the versatile entrepreneur aims at revolutionising the fine jewellery and lifestyle segment in India with a firm focus on craftsmanship, quality and customer experience. In a short span of time, Abhishek has built a large family of loyal consumers in India and abroad.

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