” Ode to the Loom ” Fashion show
Panchsheela club and weaaverstory.com presented a unique fashion show Ode To The Loom an evening celebrating the weaves and fashion. Weaverstory.com, an online store for authentic Indian Handlooms/crafts is showcasing it’s new Winter collection which includes Sarees, Lehangas, Dupatta’s, Suits and Accessories.
The evergreen lure of viewing and wearing an Indian Handloom product created on the loom, has been a royal prerogative for centuries. In this era, it is the privilege of all wearers, as it is made a wearable possession by Weaverstory.com, an online store for authentic and original crafted handloom wear, for their privileged customer base and more.
Besides the pledge to bring the very best in design and craftsmanship, this fashion house has a noble ulterior motive of helping struggling weavers find their due honour among the larger consumer base, who one knows, are the best judges of their workmanship. On this occasion, the organizers have brought an entire range of fresh weaves drawn from improved and new weaves available in the Banaras weaving tradition. In this range, ancient techniques have been re-invented by obtaining patterns and inputs from ancient weaving masters of this region. According to Nishant Malhotra “These patterns are drawn from their family sources where they have been preserved by their progeny and shared for the first time with the Weavers.com organisation. Such a regeneration of the old into a new makeover gives individual buyers an exclusive possession that only they are privy to possess.”
As a defining salute to the cause, the show has brought to a befitting close with a unique addition. Instead of apparel hanging on stands, or clothes being worn by professional models, members drawn from among the viewing public, will walk the ramp draped in these fineries. Among others, Noted contemporary artist Ms Nupur Kundu, will be on view in these fineries. As age and enthusiasm is no bar, the organizers are sure that their products will be sported around by everyone who is still young at heart. This event is thus geared to live on in our memories, making it a sweet afterthought and a memorable takeaway from the hands of India’s finest craftsmen. The swish set of the city — including , bureaucrats, socialites and prominent names from the P3P circle, graced the occasion and indulged in animated conversations about handlooms and how to reinvent them for the contemporary market.fashion show was unique in the sense club member of all age joined hands on ramp to do cat walk to promote Handloom the models highlighted the superior quality of weaves which is symbol of Indian heritage.