January 20, 2020

Adidas Originals celebrates night-time creativity with the OG Nite Factory Boss Ranveer Singh

Adidas Originals, the pioneering sportswear brand for the streets, celebrated Originality & Night-Time Creativity, with India brand ambassador & country’s biggest street style icon – Ranveer Singh at Famous Studio, Mumbai. The celebration marked the launch of the brand’s biggest sneaker drop for Spring Summer 2019 – the ‘Nite Jogger’.

An essential for any night time creator, the reflective Nite Jogger is a progressive design incorporating classic archival cues with modern lines. Taking inspiration from the brand’s first foray into hi-vis technology, Nite Jogger’s contemporary design delivers an advanced interpretation of a past style retooled and restyled for today’s night time creator.

Taking inspiration from the after-dark reflective personality of the Nite Jogger, the iconic Famous Studio was converted into a ‘NITE’ factory, led by the Nite Factory Boss Ranveer Singh. An array of factory elements with multiple reflective aspects and experiential installations including Nite Archives, Nite Gallery, Nite Garage, Nite Diner, Nite Shop got the venue buzzing.

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