December 10, 2019
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#LooTalks- an impact initiative focused at the ‘Issues of Urban Woman’, curated by Brands4Purpose, Volunteer4India, One Impression, and Hubhopper

  • An initiative to address the issues and concerns of Urban Women
  • The first confluence begins in the form of a group discussion on  ‘How Mental Health Affects Career’ in Gurgaon

Gurugram, India, 22 August 2019: Brands4Purpose, in partnership with Volunteer4India, One Impression and Hubhopper, has initiated an impact project to aggregate diverse & powerful conversations on ‘Issues of the Urban Woman’. The initiative called #LooTalks, is a cause curated platform aimed at addressing the issues and concerns of the Urban Women.

The project name #LooTalks came from a behavioural insight (predominantly female) – ‘Women consider themselves safe and free in the loo to speak out and discuss any situation that makes them uncomfortable in public places – restaurant, pub, office, malls, during travel and so on. And she opens up to speak about things with other women present in the loo, or the friend or colleague who accompanies her to the loo’. The word Loo in #LooTalks is a metaphor for safe space for women.

The project is bringing to the forefront the following key areas of conversations-

  1. #LooTalksOnHealth: Physical and mental both, self-care and many more.
  2. #LooTalksOnRelationships: Inter- personal, romantic, family, relatives, marriage, external family and many more
  3. #LooTalksOnCareer: Equality at workplace, glass ceiling, mansplaining and many more.
  4. #LooTalksOnSafety: Safe spaces, solo travel, daily commuting, eve teasing, molestation, harassment- physical and mental, and many more.

The vision of this project is to convert every space into a safe space for women through this platform by making sure that the issues currently discussed only in the loos are brought out in the open and discussed freely. This will widen the reach of those discussions and will ensure that the conversations reach out to the men as well. The insecurities, irritations with the norms, rage about the way they’re treated (or mistreated) by society or patriarchy or misogyny are all discussed here openly and fearlessly. The measure of success will be when the platform becomes self-sustained and the conversations are fuelled by the responses of fellow women- making every space a ‘safe space’ for discussions by women.

Volunteer4India has partnered with One Impression (world’s largest influencer marketing network) and Hubhopper (India’s largest Podcast platform) and is putting together an ecosystem of experts, activists, NGOs, women support groups, Social organisations, government bodies , etc. – working in each of the 4 areas of conversations to ensure the right intervention at every stage of the conversation and aid and support every outcome. The project will create an ecosystem of pop-up events, get-togethers, expert therapy sessions, guided group discussions etc. to get the conversations accessible by all.

The stories have started pouring in already and the project’s Instagram channel is active with some of these stories https://www.instagram.com/lootalks/. Hubhopper has launched a podcast series on #LooTalks https://hubhopper.com/podcast/the-lootalks-podcast/9825. The first episode is live. We have also tied up with SHEROES and have started a CHAMPIONS Page on their platform:  https://shrs.me/SIXAgZw6fY where these stories are getting published.

As part of this initiative, a group discussion on the topic ‘How Mental Health Affects Career’ – was held in Gurugram, which witnessed the presence of many eminent women personalities. There will be a series of other on ground and virtual activities in the pipe line as per the available information.

“It is a powerful project to highlight conversations that need to get highlighted and to support positive and realistic action,” said Ranjoy Dey – Co-Founder & CEO of Brands4Purpose & Volunteer4India. “The importance of bringing together all stakeholders to converse and inspire on this has never been greater. We can all do better. We must do better… and based on our robust conversations, we will. We all need to understand the issues Women face and take responsibility of our actions. Our initiatives & voices can create an equal & just society.”

“LooTalks is an impactful project aimed at ensuring women have access to a safe environment. As the largest network on influencers, we at One Impression have taken it as our responsibility to empower women and allow them a platform to discuss their issues about health, relationships, career & safety” said Shreya Goel, who leads One Impact, the social-focused arm of One Impression. “Our goal at One Impact is to work on impact focused campaigns, with the objective of giving back to the society – we collaborate with organisations to promote causes through influencers”.

It gives us immense pride to be associated with #LooTalks, discussing the issues of ‘The Urban Woman’. It is a monumental step in the right direction to bring to light the voices of women and the issues they face. It is only when such conversations are made mainstream, that we will all be a part of an equitable society. Hubhopper is proud to provide a platform to these conversations and voices in the form of audio.” – Gautam Raj Anand, CEO, Hubhopper

About Volunteer4India: Volunteer4India is a Social Enterprise, building outreach, affinity and advocacy for Brands around social good – using an ecosystem of volunteers, social organisations and communication partners. It focuses exclusively on strategic cause marketing and corporate social responsibility. It supports organisations along their ‘purpose’ journey, helping them identify, amplify, and evolve purpose to become more powerful and central to their business and brand strategy.

About One Impression: One Impression is a global influencer marketing network, working with 120+ brands such as Bata, Bytedance, Meitu, Marico, Junglee Games, to name a few using their network of 8M+ influencers across social platforms which include inter-alia Instagram, Facebook, TikTok, ShareChat. One Impression works similar to an ad-network, as opposed to the typical agency approach followed by most companies operating in this lucrative space and currently manages client campaigns globally across US, NZ, AUS, India & SEA.

Hubhopper is the leading podcast and audio-on demand platform in India.

It houses some of the best free audio content from podcasts, audiobooks and online radio, from India and around the world. It also has some of the best indie creator content under its banner of Hubhopper Originals. With its simple design, easily navigable interface and robust recommendation engine, Hubhopper is the go-to destination for all things audio.

  • 5G leaders met and exchanged ideas as India gets ready to adopt future ready telecom networks
  • The leaders met at the 2nd   Edition 5G India Leadership Summit 2019 held in Mumbai on 30th August 2019
  • The event was supported by Mediatek, TATA Tele Business Services, Broadband Forum & Cellular Operators Association of India (COAI)

Mumbai; 30th August, 2019: India, being one of the fastest growing digital economies is all set to roll out 5G services. As per GSMA, India is set to account for 25% of the total 5G subscribers across the world by 2025.With more than 750 million mobile subscribers and a goal of being a USD 5 trillion economy – 5G will not only be an enabler of growth to the telecom sector in the country but also would propel other sectors to move forward. To discuss the challenges and opportunities that follow, reputed industry leaders met in Mumbai today at the 2nd edition of 5G India Leadership Summit 2019.

 The forum comprising of senior leadership teams from leading network operators, network OEMs, Smartphone companies, Academia & Govt. Bodies met to discuss critical factors including cost, quality, technology, investments and regulatory changes needed by the industry to drive sustainable growth in the coming years. The event was supported by reputed institutions such as Mediatek, TATA Tele Business Services, Broadband Forum & Cellular Operators Association of India (COAI) and was organized by Konnect Worldwide. More than 100 participants attended the event. 

Speaking at the inaugural panel, Anku Jain, Managing Director, MediaTek India, said, “With the world quickly adopting 5G technology India can’t afford to miss the bus as it will pave the way for India to become a truly digital country. 5G will also give a big push to Smart Cities project and 5G will bring the era of inter-connected smart devices at a large scale which would lead to the transformation of machine to machine and IoT technologies for public services. 5G technology is expected to contribute $2.2 trillion to the global economy in the coming 15 years comprising of various sectors.”

Attending the event were eminent panelists including senior leaders from Reliance Jio, OnePlus India, COAI, GSMA, Broadband Forum and Deloitte.

Commenting on the 5G readiness, Vikas Agarwal, General Manager, OnePlus India, said “We’ve been testing 5G since 2016. In fact, we were the first to send a tweet on a 5G network and already have a commercially available 5G device in Europe. We are testing the 5G capabilities in India and are prepared for when India makes the leap into 5G. We are excited about the possibilities that 5G will bring, from cloud gaming to seamless video conferencing, the benefits of 5G are vast.”

Nikhil Shah, Broadband Forum Ambassador, hosted the inaugural panel discussion around 5G readiness in India and steered the participants to key issues in the industry. Spaking at the sidelines of the event, Nikhil said, “We are pleased to take part in the 5G India Leadership Summit which is an important event as India moves to make 5G a reality. Standards have an important role to play in this evolution and during the conference we highlighted how Broadband Forum is accelerating network transformation and cloud evolution through development of an open framework and resources for cloud-based broadband, called Open Broadband. This is a series of initiatives that combine the best of open source with interoperability, standards, and a global network of affiliated labs to support operators wanting to make meaningful change to their networks, while leveraging existing investments and limiting disruption to their customer base.”

Manoj Misra, Senior Public Policy Director, GSMA presented his view on the 5G opportunity in the country. He said, “The GSMA’s vision of ‘Intelligent Connectivity’ highlights how the combination of 5G, artificial intelligence, smart platforms and the Internet of Things can deliver benefits for consumers, enterprises, and society at large. The GSMA forecasts, India will contribute a quarter (24%) of the world’s new mobile subscribers over the period to 2025. With rapid migration to 4G-capable devices and smartphones, by 2025, India will emerge as the world’s 2nd largest smartphone market, with an installed base of almost 1 billion devices. The 4G connections will exceed 75% by 2025, and 5G connections base forecast to reach 88 million by 2025. To achieve the potential of the 5G era, three critical elements are required: substantial investment in digital infrastructure, which should largely come from private sources; a digital environment that inspires trust; and a modernised policy and regulatory framework that enables this.”

Aman Khanna, Founder & Director, Konnect Worldwide, added, “The 2nd edition of 5G India Leadership Summit further cemented our resolve in designing quality platforms to empower industry leaders in terms of interacting, connecting and exchanging ideas – thereby leading to a positive change. This year witnessed participation of 150 plus participants from marquee companies and institutions. We are proud to witness the support to the forum from the community. We will carry this success to the next edition of the Summit – thereby aiming to deliver a bigger and better platform to the top leaders in the 5G landscape in the country”.

Popular actor Neil Bhoopalam has had a rather interesting journey so far! He is known for his phenomenal work in movies like No One Killed Jessica, NH10 and the TV series – 24. Not only that, he has also worked as a video jockey and experimented with theatre.  

But as he deepens his roots in the OTT space, he will be seen making his negative role debut in MX Original Series ‘Kiska Hoga Thinkistan Season 2’. Donning the grey shade of a new boss at MTMC Advertising Agency, he will be seen stirring up the lives of the employees with his dirty politics. 

Talking about his character, Neil Bhoopalam says “Formats don’t hold me back – be it film, theatre, TV or OTT. The digital space has moved us into the golden age of show business. And as far as playing a negative role, what can I say… It’s good to be bad!

Continuing from season one, where we got a sneak peek into the world of advertising, this time the world of MTMC Ad Agency will depict the fast-paced lives and harsh realities of the advertising-world. Directed by the veteran ad film maker N. Padmakumar, this season touches various emotions such as interpersonal rivalry, friendship, love, betrayal and extra-marital affairs in the office space.

The series stars Naveen Kasturia, Shravan Reddy, Mandira Bedi, Vasuki Sunkavelli, Satyadeep Mishra amongst others.

Watch ‘Kiska Hoga Thinkistan Season 2’ starting 6th September 2019, only on MX Player for FREE!

We know Kabir Bedi as the villian in Khoon Bhari Maang or as General Bakshi in Main Hoon Na! Now, the legendary actor, presenter and voice over artiste is all set to make his digital debut this September! Adding to the ensemble cast of MX Player’s ‘Kiska Hoga Thinkistan Season 2’, he will be seen playing a crucial character – Danish, who is the owner of the ad agency ‘MTMC’.

The actor is one of the few artistes whose career spans across the U.S, Italy and India in multiple fields and we’re surely excited to see him finally step onto the digital bandwagon!

Talking more about his debut and character Kabir says, “I initially came to Bombay to become a filmmaker, and I worked in advertising for five years. The story for this web series brought back many memories. I play the owner of the ad agency whose way of dealing with crisis’ is compelling. For me, it’s been a wonderful Guest Appearance in the digital space.”

While season one of MX Player’s ‘Thinkistan’ gave you a sneak peek into the world of advertising, ‘Kiska Hoga Thinkistan Season 2’ offers viewers high octane drama, politics and interpersonal rivalry that goes on inside the four walls of the agency. The 12 episodic series is directed by N. Padmakumar and stars Naveen Kasturia, Shravan Reddy, Mandira Bedi, Vasuki Sunkavelli and Satyadeep Mishra amongst others.

This season also sees the addition of Neil Bhoopalam who dons a grey shade and as the new boss; he will be seen stirring up the lives of every employee with his dirty politics.

The series garnered a great response on the platform with heightened anticipation for Season 2. The overwhelming love for the show compelled the makers to return with its latest edition – Kiska Hoga Thinkistan Season 2, earlier than planned. And be rest assured, it’s back with double the action, double the drama and a wildcard that will test every equation – be it personal or professional!

Stream into MX Player to watch Kabir Bedi’s magic in ‘Kiska Hoga Thinkistan Season 2’ on 6th September 2019 for FREE!

Faridabad, 29 August 2019 हॉकी के महान खिलाड़ी मेजर ध्यानचंद के जन्मदिवस को खेल पर्व के रूप में मनाते हुए प्रधानमंत्री नरेंद्र मोदी द्वारा पूरे देश में फिट इंडिया (Fit India) मूवमेंट कार्यक्रम की शुरुआत की गई है।

Fit India Event in Faridabad

इस कड़ी में फरीदाबाद सेक्टर 12 खेल परिसर के अंदर मैराथन दौड़ का आयोजन करवाया गया। जिसमें करीब एक हजार से ज्यादा बच्चों ने हिस्सा लिया। मैराथन को हरी झंडी बल्लभगढ़ के विधायक मूलचंद शर्मा ने दिखाई। यह मैराथन 5 किलोमीटर की रखी गई। इस दौरान फिट इंडिया (Fit India) मूवमेंट कार्यक्रम की शुरुआत करने से पहले हॉकी के महान खिलाड़ी मेजर ध्यानचंद को पुष्प अर्पित किए और उनकी उपलब्धियों के बारे में सभी को बताया।