Hamdard with AYUSH.M launches Hamdard Bonanza App- Customer Loyalty Program to promote & popularize Unani
New Delhi In line with the initiative of AYUSH Ministry , Govt of India and to promote and popularize AYUSH system of alternative medicine, especially Unani, Hamdard Laboratories (India), an over 100 years old Unani and FMCG Company, has introduced a unique Customer Loyalty Program- Hamdard Bonanza for practitioners and channel partners.
In the last 4 years Hamdard Bonanza, has benefitted more than 5000 participants from across the country; and helped generate awareness about Life Style Related Disorders including diabetes, high cholesterol, lack of immunity and their solutions through nature based Hamdard medicines. It has helped Unani Practitioners, especially younger brigade to do mass scale patients’ trials, gain clinical experience leading to enhanced confidence in Unani medicines. This year the theme of Hamdard Bonanza event was to promote active participation, make Unani profitable and popularize it to every nook and corner of the country along with the digital campaign #BeTheUnaniChampion for all its consumers, Unani & Ayurvedic practitioners and channel partners.
Now, adopting new age technology, Hamdard Bonanza 2019-20 has been launched today through a mobile application (HB-App) to bring in speed, efficiency, accuracy and transparency in the entire process right from enrollment to redemption of gifts that would be offered through Electronic Gift Vouchers (EGVs). Through the HB- App, the aim is to popularize and promote Unani in the digital landscape reaching as many practitioners & traders as possible.
Hamdard Bonanza is an innovative customer loyalty programme launched in 2014 for Unani practitioners & retailers to encourage & propagate Unani amongst young practitioners. At the event, Hamdard recognized and awarded 55 winners across the country under seven different categories through a lucky draw that included the Bumper prize as well for its past Bonanza Scheme. The event also lauded the hard work of its devoted employees from sales, marketing and support functions for executing the Hamdard Bonanza and ensuring quality service to the consumers at all times. Such initiatives not only help in generating cognizance or rewarding the Unani practitioners but also bring them together under one roof treating them as a part of the Hamdard family. In the same spirit, the organization launched the Hamdard Bonanza Scheme 2019-20 at the event.
Mansoor Ali, Chief Sales & Marketing Officer, Hamdard Laboratories (India) said, “Hamdard Bonanza program was initiated in the year 2014 with an effort to appreciate the loyalty of our Unani practitioners and motivate the young doctors to practice and promote this heritage system of medicines. Unani is recognized by WHO and pivots around a very scientific approach, emphasizing holistic wellness of the body, mind & soul. We are extremely grateful to the hakims, vaids, doctors and our channel partners for their overwhelming response making Hamdard Bonanza a grand success. Hamdard occupies a huge element of trust and lineage in people’s minds, and it is in continuation with this legacy that we have launched these initiatives acknowledging the wide positive impact that has been brought in, whilst propagating the Unani system and supporting the government in their endeavor towards a Healthy India. The use of technology to build loyalty in trade is now the way forward.”