November 19, 2019
Lifestyle

GAURAV GUPTA UNVEILS HIS FIRST FLAGSHIP IN KOLKATA AT GALLERIA 1910

Leading avant garde couturier, Gaurav Gupta unveiled the brand’s debut couture store in Kolkata. Nestled in the 109-year old, restored heritage destination, Galleria 1910, this experiential retail space will house the designer’s progressive bridal couture, women’s haute couture along with GG Man for weddings and occasion wear.

Marking 15 years of merging indigenous Indian construction and embellishing techniques with his idea of the future, Gaurav has continuously delivered and sustained a world that is Indian at its core and boundless in its form and emerged as one of the strongest voices in couture and fashion from India. Gaurav’s stores too, are an extension of his inspiration.

The luxurious Galleria 1910 breathes the charm of history and grandeur and the sprawling 2000 sq. ft Gaurav Gupta Kolkata Couture flagship will be a first-of-its-kind experiential retail space in the city unravelling the couturier’s dreamscape, with an added focus on haute couture and customization. Adding to the grandeur of the space, there will be dedicated spaces for menswear and women’s wear. Divided by a mezzanine the brand’s fast emerging key focus- GG man will be showcased on the top floor and ground floor will have the women’s wear.

Architecturally, the old and new have been brought together in a harmonious contrast, bevelled mirror edges are interspersed in the space to create a feeling of endlessness and the imperial aura heightened with grand chandeliers. The store is designed to be multi-functional and interactive. Finding inspiration in surrealism, the space reflects Gaurav’s interpretation of fantasy palace ruins, complete with mystical references and a cosmic ambience.

Commenting on the Kolkata opening, Gaurav Gupta said, “We have always aimed to open our flagship stores with a unique mix of couture, glamour, aspiration, warmth and welcome. Each of our stores across the country aim to be an extension of the Gaurav Gupta world. A lot of my work finds its foundations in surrealism and magic realism. I find myself going back to beauty in art and architecture, abstraction and magic and Kolkata has so much of it. I believe through my design, it’s about creating a new culture, a new thinking- whether it’s through our couture forms, techniques or shape. I am certain that the modern Indian consumer in Kolkata will embrace our surrealism and magic and I am excited to finally be here extending my brand to this rich milieu of culturally rooted yet futuristic audience.”

To celebrate this landmark occasion, the brand presented its latest couture collection ‘Undercurent’, that adds a renewed, avant-garde lens to definine sculpting as a science of new couture. For the glocal bride, Gaurav imagined a charismatic, graceful yet playful and well-travelled intellectual who wants to have fun—waltzing in the prismatic corridors of the Hall of Mirrors in multi-layered and cascading bustles along with feathers and corsets, looking like an ethereal goddess. The outfits are perfectly moulded to flatter and fit the wearer’s body in degradé shades of violet, lava red, ivory and ecru.

Gaurav has also added a dramatic gatsbyesque flamboyance to his menswear. In all his dapperness, the GG Man is a true embodiment of a Centaur. The designer will be showcasing futuristic, embellished tuxedos and classic, embroidered bandhgalas and sherwanis in aureate jacquards, smooth velvets and brilliant suiting carefully handcrafted to make a confident statement. The colour are kept classic in monochromatic blacks, whites, ivory and midnight blues.

This location will be an addition to the three Gaurav Gupta stores currently operating at Kalka Das Marg, Mehrauli and DLF Emporio in New Delhi, along with Kala Ghoda in Mumbai. The store will be operational on all days, from 11am-8pm.

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