November 17, 2019
Lifestyle

IWC SCHAFFHAUSEN AND BRAND AMBASSADOR SONAM KAPOOR CELEBRATE THE LAUNCH OF THE PILOT’S WATCH COLLECTION IN MUMBAI

Swiss luxury watch manufacturer IWC Schaffhausen celebrated the launch of its 2019 Pilot’s Watch collection at Soho House Mumbai, hosted by Mehdi Rajan, IWC Brand Director for the Middle East, India and Africa, and local partner Art of Time. The evening was

attended by IWC brand ambassador Sonam Kapoor, along with watch collectors, who celebrated the occasion and also received an exclusive viewing of the Pilot’s Watches.

To mark its history and passion for aviation while celebrating a milestone moment in the brand’s journey – IWC’s support for the “Silver Spitfire – The Longest Flight” expedition in collaboration with Steve Boultbee-Brooks and Matt Jones, founders of the Boultbee Flight Academy – the brand brought its famed Pilot’s Watches to the very luxurious and exclusive Soho House Mumbai. On displayfor guests were timepieces from the Pilot’s collection which made their debut in January 2019 at the Salon International de la Haute Horlogerie (SIHH) in Geneva. The collection features three highly distinct sub-lines: the Spitfire, which captures the outstanding engineering expertise of IWC; the Top Gun, which sports a line-up of models machined from robust innovative materials; and Le Petit Prince, which translates Antoine de Saint-Exupéry’s most famous literary work into stunning masterpieces of haute horlogerie.

“We have seen an increasing appreciation and awareness of IWC Schaffhausen among a growing number of collectors across major cities in India. This has fuelled our recent performance in the country and led to exclusive experiences such as this evening’s event. The Pilot’s Watches form the

heart and soul of the brand and we are indeed very pleased to be able to present a special viewing of the collection for our esteemed patrons in India,” said Mehdi Rajan, IWC Schaffhausen Brand Director for the Middle East, India and Africa.

IWC brand ambassador Sonam Kapoor said: “I’m proud to have been part of the IWC family for more than three years. Their latest Pilot’s collection and the collaboration with the ‘Silver Spitfire – The Longest Flight’ expedition once again prove their passion, precision and great engineering.”

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