Future Generali India Life Insurance Company Limited rolls out “Nayi Diwali NayaRivaaj” campaign
Taking the conversation ahead on Father’s Health, Future Generali India Life Insurance company Ltd (FGILI), launched its 360-degreebrand campaign titled“Nayi Diwali NayaRivaaj”.Through this campaign FGILI aims at urging fathers to celebrate Diwali this year with a new “Rivaaj” – which is tostay healthy. The 360-degree marketing campaign will be launched.
Campaign storyboardUsing the occasion of Diwali which is about new beginnings, FGILI wants to encourage fathers to start a new ritual i.e.to take care of their health. The film starts witha visual of a beautiful Rangoli, the Voice Over (VO) says – “Nayi Diwali… Nayi Diwali kaisebantihai”.
The films then goes to show the father of the family being involved in various Diwali related rituals with his family and friends. At once scene the daughter playfully steals a laddu and runs off and the father runs after her only to give up half way.
This is where the main message of the film is brought to light and the father is forced to rethink his lifestyle.The film ends with the central idea “Diwali bantihaikhoobsuratrivaajon se, aaiyeiss Diwali eknayarivaajapnaayein, apnisehat ka khayal rakhne ka rivaaj”.
Commenting on the new initiative Mr. Rakesh Wadhwa, Chief Marketing & Customer Officer, Future Generali India Life Insurance Pvt Ltd, said, “The festival of Diwali celebrates new beginnings and triumph of good over evil. At Future Generali India Life, we are focused at promoting healthy living amongst Indian fathers.
Our new campaign takes the narrative forward by encouraging them to enjoy the festivities while starting a ‘NayaRivaaj’ to stay fit and healthy. We believe that for fathers who work hard to provide best for their families, health is their true wealth. The campaign will be launched on all digital channels and will be supported by exciting on-ground promotions.”
The film has been shot by leading advertising agency L&K Saatchi & Saatchi under their creative Head Chetan Kapoor.