RALSONS India introduces -120/80-18, the innovative and eco-friendly Tyre for 2-wheelers at Auto EXPO 2020
With ‘’ RALCO brand treads into the new paths of the highly competitive 2-wheeler Automobile tyres market
New Delhi 7th February 2020: RALSONS (India) Pvt. Limited, owners of the RALCO brand launched the innovative and eco-friendly -120/80-18 Tyre for 2-wheelers at the Auto EXPO 2020, today. RALSONS is India’s largest producer & exporter of tyres and tubes has 50% market share of the bicycle tyre market. With an annual turnover growing steadily from 7240 crores in 2014-15 to close to 900 crores in 2019, the company is drawing up major plans to capture the 2 billion dollar two-wheeler tyre industry.
RALSONS (India), a relatively new entrant into the two-wheeler tyre segment already has a 5% market share and is setting up of its third manufacturing unit for its radial tyre production at Madhya Pradesh at a cost of Rs 1788.50 crore.
With the launch of the innovative and eco-friendly -120/80-18 Tyre, the company aims to cater to the intensely growing 2-wheeler automotive users with dynamic needs and predominantly comprising the millennials.
Announcing the launch of the -120/80-18 at Auto EXPO 2020, arguably the most valued auto show in India and watched by the world, Mr SANJEEV PAHWA, CHAIRMAN AND MANAGING DIRECTOR OF RALSON (INDIA) LIMITED said “Ralco has achieved 5% share of two-wheeler tyre market largely on dealer push and now wants to create a preference for itself among the end consumers and dominate the consideration set of the end consumers. With the launch of our innovative and ecofriendly -120/80-18 we wish to make a compelling product offering and consolidate our market share in this industry which is saturated with brands.
The -120/80-18 is not only a environment friendly tyre but also enhance the performance of vehicle by minimizing fuel consumption & reducing CO2 emission to the environment. The Eco tyre utilizes unique compound with cutting edge technology in tread design to strike a balance between fuel efficiency, safety & durability.