May 16, 2021

Baseus, China’s No 1 digital accessory brand enters India

Baseus, the number one digital accessory brand of China, today announced its entry into the India market with its entire range of accessories. The company has entered into an exclusive strategic partnership with Teleecare Network India Pvt. Ltd. (An Optiemus Group Company) as its distribution and marketing partner in India.
The wide range of innovative accessories launched include TWS Earpods, Smart 2-in-1 Dual Wireless Charger, Digital Display Power station – 30000mAH and Alexa enabled S17 Pro Wireless Sports Earphones. The products are aimed primarily at the youth and tech enthusiasts in India.
Speaking at the launch in India, Ms. Vivian Wang, General Manager, Baseus said “India is an important market for Baseus and we are looking at it aggressively. While we focus on online and offline channels, we aim to disrupt the market and set new benchmarks with our designs and value for money accessories range. Baseus products are driven by aesthetics, design and quality. Our TG which includes all genres including travelers, tech geeks, fitness freaks etc will identify us as a brand which appeals to their own sense of style and fashion. We are confident our exclusive partner, Teleecare Network India will help further our objectives in this market.”

Commenting on the launch, Mr. Deepesh Gupta, CEO, Teleecare Network India Pvt Ltd said, “We are excited to introduce exclusive Baseus product categories in India and are committed to the brand’s vision and values. With our strong distribution network, marketing know-how and after -sales network we aim to provide a seamless purchase and after experience to our customers in India”

Currently the Mobile accessory market in India is majorly un-organized, however with global leader like Baseus entering in the market, brand aspires to capture at least 5-7% share of the organized market by 2020 end, driven by its unique product line, aggressive marketing outreach and excellent after sales support for a seamless customer experience.

Apart from flagship products, the brand brings an extensive range of products in home and car accessories segment. Some products are curated with disruptive technology and are distinctive in their style, like smart hubs, docking stations, travel chargers, mounted phone chargers, car air purifiers, and smart home lamps among others.

Baseus flagship products

TWS EarPods, priced at just Rs. 4499/-, comes packed with premium features at an highly competitive price. The EarPods are ipx4 splash and sweat proof and comes in a trendy look with ceramic finish. A unique inner cavity helps in noise cancellation and makes it ultra- comfortable to wear. The triangular ear caps ensure that even while doing most rigorous activities, the EarPods stay on. It has an intelligent touch control and can connect two phones at once. With the Built-in intelligent chip, and the HD mic with precision noise reduction, the EarPods ensure you are heard clearly even in noisy surroundings. The intelligent chip also ensures up to 6 hours of music playback and 120 hours of standby time.

Alexa enabled Wireless Sports Earphones @ Rs 3,999/ -Encok S17 Pro, the Alexa enabled Wireless Sports Earphones is equipped with special silicon ear-hook that is designed for a more comfortable wearing experience, ensuring the earphone is stable to wear and won’t fall even during strenuous exercise. Baseus with its deep dive research have designed a unique shape that fits almost 99.9% users and won’t hurt even after 7 hours of continuous wear. Equally impressive is that the S17 pro is surprisingly light weight at 22 grams. It comes with over 200 hours of standby time and 7 hours of continuous music playback time. This device has the latest version of Bluetooth (version 5.0) and is compatible with all leading android and iOS devices. It is IPX5 certified which makes it water resistant and this protects it from rain and sweat during workouts and during jogging or any sports activity. It comes with specially designed magnets to prevent from falling off. Alexa enabled Earphones gives you an edge of giving commands wirelessly while you enjoy the music or conversation at ease. Double structure earplug ratio ensures a tight sealing effectively isolating ambience noise so that you can hear clear sounds while listening to music or answering calls.

Dual Wireless Flash Charger at Rs. 5499/- this device enables a phone and apple watch to charge wirelessly at the same time. Any device which is QI compliant can be charged wirelessly with this device. The simple and compact outside shell hides a smart dual chip inside that ensures a totally safe charging without effecting either devices. The dock area which charges the apple watch has magnetic suction which holds the watch in place. It also comes with major safety protections such as overcharge, overvoltage, over discharge, anti-reverse, short circuit, electromagnetic field protect, and foreign metal detection safety ensuring higher safety while you are wire free. Equipped with QI wireless charging technology, which gives a quick response in just 0.1s and automatically charges when you put the device to charge. It has a soft indicator light for warning and charging.

Digital Display Power station @ Rs 6999/ -the 30000mAH power station is a powerhouse with a capability of charging any laptop with a type c port or any other compatible device. This device is your perfect travel companion and solves all your charging needs with 3 input ports (1 x lightning, 1 x c type, 1 x micro) and 5 output ports (4 x usb, 1 x c type). The intelligent LED display shows the output, input voltage, speed, power delivery and the remaining battery percentage. The premium looking power station is packed with high-density Lithium-polymer battery inside that gives a Power Delivery of 33 W.

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