November 19, 2019
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Alia Bhatt and Ranbir Kapoor – Bollywood’s most adored and closely followed couple will appear on-screen for the second time this year for the latest edition of Flipkart Fashion’s ‘India Ka Fashion Capital’ campaign. Looked upon as fashion icons by millions of young Indians, the two stars will encourage India’s large and growing base of internet users to overcome their shopping hesitancy and fashion inhibitions through the newest offerings and trendiest selections on Flipkart Fashion.

Flipkart Fashion launched ‘India Ka Fashion Capital (IKFC)’ campaign almost two years ago. The fourth edition of the campaign builds on the previous three that established Flipkart Fashion as the go-to-fashion destination for all shoppers across the country. This edition built around the theme ‘Don’t Stress, Karo Impress’ addresses the stressors that many consumers face around online shopping for their fashion needs. Offering the largest collection of trends, celebrity inspired styles, an easy 30 days returns and 100% refund policy, along with a host of genuine brands, Flipkart Fashion promises to make the best of your fashion shopping experience.

The campaign will go live on television and digital platforms for a period of over five weeks until December 15. Apart from 4 TVCs, consumers can also expect a plethora of curated digital content. From short videos talking about the benefits of shopping on Flipkart Fashion to a host of social media challenges, consumers can expect to see Ranbir and Alia in various engaging and interactive formats.

In addition to Alia Bhatt and Ranbir Kapoor, Flipkart Fashion will also collaborate with top fashion influencers across the country. These influencers through their interesting content formats will educate consumers to overcome any stressors and make the right purchase decisions. Through this integrated approach, Flipkart Fashion aims to engage with a diverse audience across the country, celebrating all things fashion.

Sharing his views on the latest edition, Vikas Gupta, Vice President and Head of Marketing at Flipkart said, “We are excited to launch the fourth edition of ‘India Ka Fashion Capital’ with Ranbir and Alia. They are not only fine actors, but also hugely popular style icons. While the previous three editions established Flipkart as India’s most preferred destination for trendy and affordable fashion, our research indicated that online fashion purchases are still impacted by certain inhibitions. Through this latest campaign and our proposition of ‘Don’t Stress, Karo Impress’, we are confident that we will help address consumer concerns and encourage them to interact with our platform and make the best fashion choices.”

Policy think-tank Pahle India Foundation has recommended that the government should bring the tourism industry under the ‘concurrent list’ by amending Schedule VII of the Constitution. Tourism is currently not mentioned in either Central, State, or Concurrent List.This recommendation was made by Pahle India Foundation in its study report titled, “An Integrated Value Chain Approach to Ease of Doing Business: A Case Study of Sugar, Alco-Bev, and Tourism.”  The report recommends that tourism should be included under the concurrent list since both the state tourism boards and central ministry have responsibilities in their respective domains. 

The major budgetary allocations are made by the Centre while States have a larger role in implementation. “The uncertainties regarding demarcation of responsibilities between centre and state shall persist, until tourism is placed under either of the three lists per Schedule VII of theIndian Constitution,” the report says. 

Among other key recommendations in the report on tourism sector reforms include having a vision document for the food and restaurant sector as it is one of the largest contributors to tourism as a whole. It also recommends establishing a nodal ministry or department for the hospitality sector which is an integral part of tourism. “Due to lack of such a nodal department businesses, have to deal with multiple regulators at the Centre, State, Municipalities, level besides many hyperlocal authorities,” the report states.

“There are several processes and procedures, such as the state Excise Acts, which need to be modified keeping in mind the challenges the country’s travel and tourism industry is facing today. The case in point of such archaic laws is the Punjab Excise Act of 1914. The initiative by Pahle India Foundation towards highlighting the challenges of the tourism industry for the State Governments to think over and plan and execute reforms is a fantastic effort and this will benefit the industry,” says Vineet Taing MC Member, HRANI & President, Vatika Hotels P. Ltd.

Tourism sector was one of the three sectors besides sugar and alco- beverages included in the study to prove that adopting an integrated value chain approach to ease doing business reforms will have more quantifiable gains and better results for the states.The report examines these three industries as case studies which are integrated to show how inter-linkages have to be taken into account while implementing reforms in industries.Mr. Amitabh Kant, CEO, NITI Aayog, who launched the report in New Delhi recently said that the report would be shared with all state governments by NITI Aayog to enable them to make structural reforms in each of the three sectors included in the report.

The report recommends that, in place of current method followed by DPIIT for coming up with reforms policies for the states, it should instead allow states to adopt a sectoral approach to ease of doing business.This way states can pick the sectors that are most important to them, and take measures to reform those on priority, the report states.

The Indian tourism industry is the seventh-largest in the world and contributes 9.4 per cent to the country’s GDP and accounted for 42 lakh jobs (2018), which is 8.2 per cent of total employment.     

Sugar sector engages 35 mn farmers, employs 3.5 lakh people: Pahle India Foundation Report.

Report makes 8 key policy reforms recommendations for sugar sector to end woes of farmers, millers and others engaged in it Sugar industry involves a total capital investment of Rs 1,250 crore but businesses in this sector have stopped being profitable for a long time due to excessive controls India’s sugar sector engages around 35 million farmers, and provides employment to around 3,50,000 people through mills and distribution networks, according to a report titled – ‘An Integrated Value Chain Approach to Ease of Doing Business: A Case Study of Sugar, Alco-Bev, and Tourism’ released by Pahle India Foundation, an FCRA certified policy think-tank.

This industry involves a total capital investment of Rs 1,250 crore but as a standalone industry, hasn’t been profitable for manufacturers and is “under immense stress” due to excessive regulations, the report points out.It adds: “Since regulations in the sugar industry extend across the value chain, right from area allocation, purchase price of sugarcane, quantity of sugarcane purchased, quantity of sugar released, and the selling price of sugar, industry players have little or no flexibility to take business decisions.”

Talking anout the extent of regulations, Mr. Abinash Verma, Director General, Indian Sugar Mills Association (ISMA), said:  “The Indian sugar sector has been very closely controlled by the government for the last 7 decades and therefore there are some laws which are very old and have lost their relevance. Therefore, the laws which where there 30-40 years back need to re-visited, reviewed and removed so that Indian sugar becomes competitive internationally.” 

India is both the largest producer of sugarcane as well as the largest consumer of sugar. India is also one of the largest exporters of sugar to the world. Yet, in the year 2018 alone, two bailout packages roughly totalling Rs 120 billion was announced for this sector. Among other concerns for sugar sector highlighted in the report include lack of alignment between purchase price of sugarcane and selling price of sugar, high cost of inventory, and limited recovery.

The report also makes important recommendations for sugar industry reforms, and says that these reforms should begin at the farm level. It moots re-examination of all the controls to make the sector profitable once again. Among other key recommendations for policy reforms made are creating a separate pricing mechanism for retail consumption and commercial consumption having a comprehensive trade policy with better methodology for demand estimation to minimise pricing distortions, compulsory registration of farmers with millers and decontrolling movement of sugar by-products.

Sugar was part of the three sectors, besides alcohol-beverages and tourism, chosen for the study report which aimed to establish that an integrated value chain approach to ease of doing business will lead to more quantifiable gains and better results for the states. 

As an integrated value chain, the sugar industry acts as an input industry for the alcoholic beverages sector, and the tourism industry is the output sector.The report establishes that how small reforms in these sectors can create cumulative economic impact across the value chain and for the state.

Taking the conversation ahead on Father’s Health, Future Generali India Life Insurance company Ltd (FGILI), launched its 360-degreebrand campaign titled“Nayi Diwali NayaRivaaj”.Through this campaign FGILI aims at urging fathers to celebrate Diwali this year with a new “Rivaaj” – which is tostay healthy. The 360-degree marketing campaign will be launched.

Campaign storyboardUsing the occasion of Diwali which is about new beginnings, FGILI wants to encourage fathers to start a new ritual take care of their health. The film starts witha visual of a beautiful Rangoli, the Voice Over (VO) says – “Nayi Diwali… Nayi Diwali kaisebantihai”.

The films then goes to show the father of the family being involved in various Diwali related rituals with his family and friends. At once scene the daughter playfully steals a laddu and runs off and the father runs after her only to give up half way.

This is where the main message of the film is brought to light and the father is forced to rethink his lifestyle.The film ends with the central idea “Diwali bantihaikhoobsuratrivaajon se, aaiyeiss Diwali eknayarivaajapnaayein, apnisehat ka khayal rakhne ka rivaaj”.

Commenting on the new initiative Mr. Rakesh Wadhwa, Chief Marketing & Customer Officer, Future Generali India Life Insurance Pvt Ltd, said, “The festival of Diwali celebrates new beginnings and triumph of good over evil. At Future Generali India Life, we are focused at promoting healthy living amongst Indian fathers.

Our new campaign takes the narrative forward by encouraging them to enjoy the festivities while starting a ‘NayaRivaaj’ to stay fit and healthy. We believe that for fathers who work hard to provide best for their families, health is their true wealth. The campaign will be launched on all digital channels and will be supported by exciting on-ground promotions.”

The film has been shot by leading advertising agency L&K Saatchi & Saatchi under their creative Head Chetan Kapoor.

Introduces ‘Exchange and Take back’ program of end-of-life products

New Delhi, October 9, 2019: With an aim to build a greener ecosystem, LG Electronics has introduced ‘GreenCycle’ campaign to spread awareness for responsible disposal of e-waste. Under this campaign, LG is offering attractive incentives to motivate consumers to return their end-of-life products for recycling. The campaign objective is to ensure that the consumer durable products are discarded in the most responsible way.

As a part of this ‘Exchange and Take back’ program, consumers can exchange their old products including Air Conditioners, Televisions, Washing Machine and Refrigerators of any brand in return of a lucrative value of their product in the form of complimentary gift vouchers. Customers buying new LG products in return of the old one, gets an assured cashback of upto INR 6000 on Paytm, whereas customers who want to return their products but don’t want to purchase new products can also avail an assured cashback of upto INR 4000.

Commenting on the initiative, Mr. Youngeun Park, Head-Customer Service, LG Electronics India said, “We are happy to take this task of creating an effective recycling mechanism through this campaign called “GreenCycle”. This way, Indian consumers are getting end-to-end solution for their old and non-usable products. With electronics waste disposal becoming a severe issue each day, we at LG are working towards efficient disposal of used consumer durables. We are doing our bit and we want all of you to join us in making this initiative a success”

For exchange, customers must visit the nearest dealer shop and register their old product for exchange. In case of take-back, customers can call LG call center and register their old product for pick-up. In both cases, LG representative will collect the unit from customer’s house within 7 days. The collected unit will then be channelized to an approved recycler.

As of now, LG Electronics has collected approx. 7000 old units of all brands. Initially, this campaign was started in 159 cities which has now been expanded to 306 cities across all states of India.

This year, LG has completed its 22-year long journey in the country. Apart from delivering quality products to its consumers, the company has been making conscious efforts at protecting the environment and saving the resources for future generations with this initiative.

Will invest over Rs.50 crores in the next three years for various plastic waste management initiatives

Delhi, October 1, 2019: Parle Agro, the largest Indian beverage company, today announced its commitment to invest over Rs.50 crores in the next three years to implement an end-to-end PET plastic waste management (PWM) program. The company has partnered with the Indian Pollution Control Association (IPCA) and Nepra and will collect and recycle 100% of its PET bottle waste – the first beverage company to achieve this feat nationally. All the recycled plastic will be channeled to textiles and other non-allied industry segments. The maker of category leading brands such as Frooti and Appy Fizz, with the help of its waste management partners will facilitate an annual collection of 310 crore PET bottles recycling nearly 50,000 metric tonnes of PET waste.

“We have set an ambitious goal to immediately become 100% PET waste free company. This not only requires us to accelerate many of our ongoing environment and sustainability initiatives, but also double our investments. We are committed to invest Rs.50 crores in the next three years towards this endeavor. Given our 30% growth rate, our ‘PET Sustainability’ investments will most definitely increase every year. Moreover, in the coming months we will be launching additional employee and consumer campaigns that will act as a multiplier for our PWM initiatives” said Nadia Chauhan, MD and CMO, Parle Agro.  

Parle Agro has collaborated with the Indian Pollution Control Association (IPCA) to collect and recycle 100% of its PET bottle waste. IPCA has grown their infrastructure from just one region in Northern India to a pan India network for dry waste collection. Their entire PET waste collection has reached to 1000MT per month from 7000MT per year. IPCA also has invested in educating and training waste collectors and the society at large on different types and grades of plastic that can be recycled including waste segregation methods to ensure more waste is recycled within our country. Commenting on its partnership with Parle Agro, Ashish Jain, Director, IPCA said, “IPCA works across the country with companies and brands to help them effectively adopt sustainable techniques and strategies for efficient management of waste and support the growing ecosystem. We are glad to partner with Parle Agro who have aggressively stepped up their PWM initiative nationally.”

India’s import numbers on plastic scraps from other countries has quadrupled over the years. Over 1,50,000 million tonnes (MT) of post-consumer PET flakes were imported from across the world. “Since India’s discarded PET bottle availability is much less than the existing recycling capacity, it is important to address the plastic waste concern and ensure plastic is making its way to recycling centres thus lowering our dependence on imports.” opines Nadia.

“We are working towards supporting the government’s initiatives in making our society plastic waste free. We have been using PET and paper-based packaging material both of which are 100% recyclable. Our focus is on new and innovative solutions to address issues that will limit impact on natural resources, eliminate waste and reduce carbon footprint. Taking this forward, we have reduced PET Resin by 12% in bottles and 15% reduction of HDPE/PP in closures/ caps. Our countries roadmap for recycling will help nurture an allied recycling industry and create thousands of jobs and investment opportunities”, says Schauna Chauhan, CEO, Parle Agro.

Parle Agro has also tied up with key players such as PET – Packaging Association for Clean Environment (PACE) and Action Alliance for Recycling Beverage Cartons (AARC) towards implementing its PWM initiatives.

यह 2019 के लिए पुरस्कार जीतने वाली चार कंपनियों में से एक कंपनी है

नई दिल्ली, 27 सितंबर, 2019: भारत की शीर्ष एफएमसीजी कंपनियों में से एक हिंदुस्तान कोका-कोला बेवरेजेज (एचसीसीबी) प्राइवेट लिमिटेड ने गुंटूर जिले के अत्‍माकुरु स्थित अपने कारखाने में मजबूत जल प्रबंधन अभ्‍यासों के लिए प्रतिष्ठित नेशनल वाटर मिशन अवार्ड 2019 जीता। एचसीसीबी ने यह पुरस्कार ‘जल उपयोग करने की क्षमता में 20 प्रतिशत की वृद्धि (उद्योग / कॉर्पोरेट)’ श्रेणी के तहत हासिल किया। यह पुरस्कार बीती शाम को नई दिल्ली स्थित विज्ञान भवन में आयोजित एक कार्यक्रम के दौरान प्रदान किया गया। एचसीसीबी उन चार कॉरपोरेट्स में से एक है जिन्होंने इस साल 2019 के लिए यह पुरस्कार जीता।

नई दिल्ली में विज्ञान भवन में आयोजित एक समारोह में श्री गजेंद्र सिंह शेखावत, माननीय जल शक्ति मंत्री ने  माननीय जल शक्ति, सामाजिक न्याय और सशक्तिकरण राज्य मंत्री श्री रतन लाल कटारिया की उपस्थिति में जी एस रघु, वीपी, गुणवत्ता, सुरक्षा और पर्यावरण, एचसीसीबी तथा पी वी आर कुमार, वीपी और क्लस्टर हेड साउथ, सप्लाई चेन, एचसीसीबी को यह पुरस्कार प्रदान किया।

ऑन-साइट आकलन के दौरान, पुरस्‍कार के लिए बनाई गई ज्‍यूरी एवं पैनल के सदस्‍यों ने फैक्‍टरी के परिचालन में इन क्षेत्रों में एचसीसीबी के कार्य का मूल्‍यांकन किया-  (1) पानी पुनःपूर्ति (फिर से भरना) (2) पानी का कुशल उपयोग और (3) पानी के उपयोग में लगातार कमी आदि के क्षेत्रों में कार्यों का मूल्यांकन किया। फैक्‍ट्री ने पिछले 36 महीनों में जल के उपयोग में 22 प्रतिशत ऑप्टिमाइजेशन हासिल किया है।

जीरो लिक्विड डिस्चार्ज, बैक वॉश रिकवरी सिस्टम, बॉटल वॉशर रिकवरी स्कीम्‍स सुनिश्चित करने हेतु जल उपचार संयंत्र की स्‍थापना के माध्‍यम से अपनी जल प्रबंधन प्रणालियों को आरंभ करने के लिए एचसीसीबी के जारी प्रयासों और पीईटी वाटर रिंसेस एवं सीआइपी (क्‍लीन-इन-प्‍लेस) में ऑप्टिमाइजेशन के जरिये जल के इस्‍तेमाल में कमी लाने की बदौलत यह पुरस्‍कार प्राप्‍त हुआ।

इसके अलावा निदुमक्कल और कन्थेरु गाँव में वर्षा जल भंडारण और कटाई परियोजनाओं के माध्यम से जल संरक्षण के क्षेत्र में एचसीसीबी के काम; और क्षेत्रीय कृषि अनुसंधान स्टेशन गुंटूर में रूफ वाटर हार्वेस्टिंग परियोजना अन्य परियोजनाएं थीं जिन्हें भी सम्‍मानित किया गया। इन और अन्य जल परियोजनाओं के साथ –साथ, एचसीसीबी ने अत्‍माकुरू में और उसके आसपास 5 लाख किलोलीटर वर्षा जल संचयन करने की क्षमता का निर्माण किया है।

इस पुरस्कार के महत्‍व के बारे में बताते हुए श्री दिनेश जाधव, कार्यकारी निदेशक, आपूर्ति श्रृंखला, हिंदुस्तान कोका-कोला बेवरेजेज ने कहा, “हमने जल प्रबंधन पर लगातार खुद को लक्ष्य और चुनौतियां दी हैं, जोकि मौजूदा नियमों की तुलना में अक्‍सर कठिन होती हैं।  अत्‍माकुरू फैक्‍ट्री को मिले नेशनल मिशन अवार्ड ने हमेशा बेहतर रहने की हमारी महत्‍कवाकांक्षा को और सुदृढ़ ही किया है।”

इस पुरस्कार के लिए पूरे देश से आई 140 प्रविष्टियों में से विजेताओं को चुना गया था। इन पुरस्कारों को राष्ट्रीय जल मिशन के पांच लक्ष्यों को कवर करने वाली सुपरिभाषित रूपरेखा के आधार पर 10 श्रेणियों में विभाजित किया गया था। इस पुरस्कार के लिए जल संसाधन मंत्रालय के पूर्व सचिव श्री शशि शेखर की अध्यक्षता में प्रख्यात पैनलिस्टों के निर्णायक मंडल द्वारा साइट पर की गई मूल्यांकन की सख्‍त प्रक्रिया शामिल थी।

अत्‍माकुरू में एचसीसीबी की फैक्‍ट्री की स्‍थापना 1999 में की गई थी और यहां 4 विनिर्माण लाइंस हैं जोकि 42 एकड़ से अधिक के क्षेत्र में फैली हुई हैं।

About HCCB

HCCB is one of India’s largest FMCG companies. It manufactures, packages and sells, some of India’s most loved beverages – Minute Maid, Maaza, SmartWater, Kinley, Thums Up, Sprite, Coca-Cola, Limca, Fanta, Georgia and several others. A network of 3,900 distributors, 250,000 farmers, 7,000 suppliers and over 2.5 million retail outlets, makes HCCB, an ecosystem of significant scale. It operates in 25 states in 493 districts. Through its 18 factories, HCCB manufactures and sells 60 different products in 9 different categories.

Mumbai: Customers stand outside the Punjab and Maharashtra Cooperative Bank at Sahid Bhagat Singh Marg in Mumbai on Tuesday. The Reserve Bank of India has placed Mumbai-based PMC Bank under directions for six months from the close of business of the bank on September 23, 2019. Photo Girish Srivastav/ 24.09.2019

Renovation activity is driven by younger generations; Homeowners integrate smart technology

New Delhi, 23rd September 2019 – More than one-third of homeowners on Houzz renovated in 2018 (35 percent), at a median spend of ₹3,00,000, according to the annual Houzz & Home India survey of more than 2,500 respondents in India. Millennials (ages 25 to 39) and Gen Xers (ages 40-54) combined represent more than three-quarters of the renovation activity (78 percent), at a median spend of ₹3,00,000 and ₹2,50,000, respectively. Similar to expectations from previous years, 26 percent of homeowners planned to continue or begin renovations this year, with 41 and 35 percent of Millennials and Gen Xers, respectively, anticipating new projects.

 Despite a number of headwinds for the global and national economy, renovation activity continued to keep pace in 2018 and will likely experience growth in 2019,” said Sanjay Nadkarni, Country Operations Manager, Houzz India. “Pent up demand continues to be the biggest trigger for renovations today, as homeowners prefer to stay put and invest in the design and functionality of their current home over moving to a different home. We are delighted to share through Houzz & Home report these insights back with our community to give homeowners greater confidence in the choices they make for their homes and provide pros with additional insights on Indian homeowners’ preferences”, Mr. Nadkarni added.

 As homeowners consider whether to renovate their current home or to purchase a new home,  the top two considerations for renovations are to stay in their current home or area, significantly outranking return on investment (42 and 36 percent, versus nine percent, respectively). Wanting to stay in the current home or area are the biggest decision drivers for Gen Xers and Millennials, whereas Baby Boomers (ages 55 to 74) chose to stay in their current home and renovate because they want a personalized home that fits their vision.

Most Popular Rooms to Renovate

Homeowners tackle an average of three rooms per project, with more than one-third of homeowners renovating kitchens (33 percent). Living rooms, guest bathrooms, master bathrooms, and master bedrooms are also common projects (28, 27, 25 and 25 percent respectively).

 Funding Renovation Projects

The majority of renovation homeowners pay for their projects using cash from savings (81 percent), followed at a distance by credit cards that can be used anywhere (14 percent) and loans from friends and family (eight percent).

Finding the Right Professional for the Job

A significant portion of homeowners hired a professional in 2018 (97 percent), with carpenters, electricians, and plumbers in greatest demand (81, 76 and 63 percent, respectively). Of all generations, Gen Xers are the most likely to hire professional help, though the gap is surprisingly narrow.

Making “Smart” Decisions

More than a quarter of homeowners prioritize smart technology during home renovations (29 percent), purchasing products like home assistants, streaming media players, and thermostats. Millennials are most likely to incorporate home assistants (26 percent), compared with Gen Xers and Baby Boomers (12 and six percent, respectively).

Improving Energy Efficiency

While improving the design and functionality of a home are the top priorities during renovations, more than half of homeowners prioritize energy efficiency (53 percent), replacing windows and insulation, for example. This is particularly important for Gen Xers when compared to Millennials and Baby Boomers (61 versus 50 and 45 percent, respectively).

The Final Touch

The majority of renovating homeowners in 2018 also decorated or furnished their home the same year (72 percent). Millennials were significantly more likely to decorate following home renovations than Baby Boomers (76 versus 58 percent), purchasing products such as curtains, blinds, and lamps.

The Houzz & Home Survey

 The annual Houzz & Home survey is the largest survey of residential renovating, building and decorating activity published. The survey covers a wide range of renovation projects in 2018, from the interior, remodels and additions to home systems, exterior upgrades, and outdoor projects. Data gathered includes historical and planned spends, professional involvement, motivations and challenges behind the building, renovation and decorating projects, as well as planned activities for 2019. The 2019 study includes more than 2,500 respondents in India alone, providing insights into the home improvement activity of the more than 40 million monthly unique users of the Houzz site and mobile apps.

The Houzz & Home Survey was sent to registered users of Houzz IN and fielded in April 2019.

Houzz has over 19 million photos of professionally designed interiors and exteriors, including completed kitchen and bathroom projects, and more than 2.4 million active home renovation and design professionals including architects, interior designers, home builders, and design-build firms.

About Houzz
Houzz is the leading platform for home renovation and design, providing people with everything they need to improve their homes from start to finish – online or from a mobile device. From decorating a small room to building a custom home and everything in between, Houzz connects millions of homeowners, home design enthusiasts and home improvement professionals across the country and around the world. With the largest residential design database in the world and a vibrant community empowered by technology, Houzz is the easiest way for people to find inspiration, get advice, find products and hire the professionals they need to help turn their ideas into reality. Headquartered in Palo Alto, Calif., Houzz also has international offices in London, Berlin, Sydney, Moscow, Tel Aviv, and Tokyo. Houzz is a registered trademark of Houzz Inc. worldwide. For more information, visit