Renovation activity is driven by younger generations; Homeowners integrate smart technology
New Delhi, 23rd September 2019
– More than one-third of homeowners on Houzz renovated in 2018 (35
percent), at a median spend of ₹3,00,000, according to the annual Houzz
& Home India survey of more than 2,500 respondents in India.
Millennials (ages 25 to 39) and Gen Xers (ages 40-54) combined represent
more than three-quarters of the renovation activity (78 percent), at a
median spend of ₹3,00,000 and ₹2,50,000, respectively. Similar to
expectations from previous years, 26 percent of homeowners planned to
continue or begin renovations this year, with 41 and 35 percent of
Millennials and Gen Xers, respectively, anticipating new projects.
a number of headwinds for the global and national economy, renovation
activity continued to keep pace in 2018 and will likely experience
growth in 2019,” said Sanjay Nadkarni, Country Operations Manager, Houzz
India. “Pent up demand continues to be the biggest trigger for
renovations today, as homeowners prefer to stay put and invest in the
design and functionality of their current home over moving to a
different home. We are delighted to share through Houzz & Home
report these insights back with our community to give homeowners greater
confidence in the choices they make for their homes and provide pros
with additional insights on Indian homeowners’ preferences”, Mr.
As homeowners consider whether to renovate their
current home or to purchase a new home, the top two considerations for
renovations are to stay in their current home or area, significantly
outranking return on investment (42 and 36 percent, versus nine percent,
respectively). Wanting to stay in the current home or area are the
biggest decision drivers for Gen Xers and Millennials, whereas Baby
Boomers (ages 55 to 74) chose to stay in their current home and renovate
because they want a personalized home that fits their vision.
Most Popular Rooms to Renovate
tackle an average of three rooms per project, with more than one-third
of homeowners renovating kitchens (33 percent). Living rooms, guest
bathrooms, master bathrooms, and master bedrooms are also common
projects (28, 27, 25 and 25 percent respectively).
Funding Renovation Projects
majority of renovation homeowners pay for their projects using cash
from savings (81 percent), followed at a distance by credit cards that
can be used anywhere (14 percent) and loans from friends and family
Finding the Right Professional for the Job
significant portion of homeowners hired a professional in 2018 (97
percent), with carpenters, electricians, and plumbers in greatest demand
(81, 76 and 63 percent, respectively). Of all generations, Gen Xers are
the most likely to hire professional help, though the gap is
Making “Smart” Decisions
than a quarter of homeowners prioritize smart technology during home
renovations (29 percent), purchasing products like home assistants,
streaming media players, and thermostats. Millennials are most likely to
incorporate home assistants (26 percent), compared with Gen Xers and
Baby Boomers (12 and six percent, respectively).
Improving Energy Efficiency
improving the design and functionality of a home are the top priorities
during renovations, more than half of homeowners prioritize energy
efficiency (53 percent), replacing windows and insulation, for example.
This is particularly important for Gen Xers when compared to Millennials
and Baby Boomers (61 versus 50 and 45 percent, respectively).
The Final Touch
majority of renovating homeowners in 2018 also decorated or furnished
their home the same year (72 percent). Millennials were significantly
more likely to decorate following home renovations than Baby Boomers (76
versus 58 percent), purchasing products such as curtains, blinds, and
The Houzz & Home Survey
Houzz & Home survey is the largest survey of residential renovating,
building and decorating activity published. The survey covers a wide
range of renovation projects in 2018, from the interior, remodels and
additions to home systems, exterior upgrades, and outdoor projects. Data
gathered includes historical and planned spends, professional
involvement, motivations and challenges behind the building, renovation
and decorating projects, as well as planned activities for 2019. The
2019 study includes more than 2,500 respondents in India alone,
providing insights into the home improvement activity of the more than
40 million monthly unique users of the Houzz site and mobile apps.
The Houzz & Home Survey was sent to registered users of Houzz IN and fielded in April 2019.
has over 19 million photos of professionally designed interiors and
exteriors, including completed kitchen and bathroom projects, and more
than 2.4 million active home renovation and design professionals
including architects, interior designers, home builders, and
Houzz is the leading
platform for home renovation and design, providing people with
everything they need to improve their homes from start to finish –
online or from a mobile device. From decorating a small room to building
a custom home and everything in between, Houzz connects millions of
homeowners, home design enthusiasts and home improvement professionals
across the country and around the world. With the largest residential
design database in the world and a vibrant community empowered by
technology, Houzz is the easiest way for people to find inspiration, get
advice, find products and hire the professionals they need to help turn
their ideas into reality. Headquartered in Palo Alto, Calif., Houzz
also has international offices in London, Berlin, Sydney, Moscow, Tel
Aviv, and Tokyo. Houzz is a registered trademark of Houzz Inc.
worldwide. For more information, visit houzz.in.