February 19, 2020
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New-Launches

New-Launches

Divine Solitaires launches ‘Yes I Do‘ collection

An engagement ring signifies many things: The bond between you and your significant half, a promise for life and a commitment to being together, even in the toughest of times.  More than being a beautiful piece of jewellery, it is a reminder that you mean the world to someone.   To commemorate Valentine’s Day Divine Solitaires launches the first of its kind collection of engagement rings ‘Yes I Do’ made of exquisitely crafted solitaire diamond that is tailor made for this special occasion. All Divine Solitaires round EX.EX.EX plus cut solitaire are identified by the Hearts & Arrows pattern. In the face-down position, you can see the 8 Hearts and when viewed face-up, the 8 Arrows.

All Divine Solitaires perfect cut diamonds are identified by their extraordinary brilliance, fire and sparkle.

We understand that solitaires are the most beautiful asset. That a ring is a promise that you make to your loved one that vows are meant to be honoured for a lifetime, Divine Solitaires provides only the brightest solitaires, with a quality guarantee certification on 123 parameters, Hearts and arrows, an assurance of responsible sourcing along with a national transparent pricing policy. As you embark on a beautiful journey of your relationship, you look forward to a lifetime of pure love. Divine’s Solitaires signify all the attributes of your love, ensuring that they are the best in clarity, purity and brilliance!

You can choose from wide range of ring designs, it will surely win your partner’s heart.

Yes I Do’ collection of engagement rings are priced at INR – 25,000/- onwards

Available at – https://www.divinesolitaires.com/shop

New-Launches

Express your love with a burrito bouquet

It’s Valentine’s Day again – that time of the year to celebrate all those you love and the element of magic they create in your life! Amidst the sweet nostalgia of romantic first dates and long walks along the beach, express your love with a flavorful Burrito Bouquet from February 10th – February 16th, 2020 only at New York Burrito Company. This wrap of all things yummy with their favorite ingredients chosen by your dear one at all outlets for Rs. 199/- only will instantly put a big smile on their face.

Capture your lovely burrito bouquet moments in an exclusive photo op to make your day memorable. Get lucky with exciting take-aways for your next visit. This is a shout out to each of you to tag your friends and invite them for a burrito bouquet at New York Burrito Company. Stay tuned on our Instagram page to know more about the contest.

A bouquet of burrito, te quiro from your beloved hero!

Soak yourself in the soulful Guacamole goodness, to cherish your togetherness!

For more information, you can visit: http://newyorkburrito.co.in/

Where: Girgoan Chowpaty, Ghatkopar, Santacruz, Kurla, Lower Parel, Bandra, Juhu, Andheri, Malad, Matunga.

When: February 10th 2020 to February 16th 2020

Cost: Rs.199/- only

New-Launches

Unique gifting options for Valentine’s day for him

On this Valentine’s Day, many people are thinking to buy a perfect gift for their loved ones but it is not always as simple as it sounds. And the pressure is on to make sure you get it just right. While jewelry, accessories, chocolates continue to be evergreen Valentine’s Day basics for both him and her, it is time to think of something beyond the cliché.

Help your man get groomed by gifting him a premium quality grooming hamper from Zlade.

Product Name – Zlade Premium Shave Essentials Gift Box

Description – The Box includes 1 Razor, 1 Razor Travel Cover, 4 Blade Cartridges, 1 Shave Gel and 1 Aftershave Cooling Gel. Each Imported Zlade Blade Cartridge is equipped with Titanium and Diamond coated blades Made in Germany. Ergonomically designed rubberized Die Cast Metal handle, which gives you the perfect grip and balance to minimize shaving effort

Available at – https://www.zladeformen.com/

Price – ₹1,099– ₹1,449

New-Launches

नेशनल रिसर्च सेंटर ऑन लीची (एनआरसीएल) और केडिया फ्रेश ने ‘‘उन्नति लीची’’ को लॉन्च करने के लिये भागीदारी की

कोका-कोला इंडिया, देहात, नेशनल रिसर्च सेंटर ऑन लीची (एनआरसीएल) और केडिया फ्रेश ने ‘‘उन्नति लीची’’ को लॉन्च करने के लिये भागीदारी की

बिहार में ‘‘फ्रूट सर्कुलर इकोनॉमी’’ की मजबूत शुरूआत के लिये एक पहल

उन्नति लीची का लक्ष्य है अगले 3 वर्षों में लीची के उत्पादन को 200 प्रतिशत तक बढ़ाना और 80,000 से अधिक किसानों को प्रशिक्षित कर लाभ पहुँचाना

नई दिल्ली, 13 फरवरी, 2020: तमिलनाडु, तेलंगाना, आंध्र प्रदेश, कनार्टक, उत्तराखण्ड, हिमाचल प्रदेश, महाराष्ट्र और मध्यप्रदेश में उन्नति मध्यस्थताओं की सफलता के बाद कोका-कोला इंडिया ने आज देहातनेशनल रिसर्च सेंटर ऑन लीची (एनआरसीएल) और केडिया फ्रेश के साथ मिलकर बिहार में उन्नति लीची को लॉन्च किया है। यह पहल उच्च घनत्व वाले पौधारोपण, कृषि की अच्छी पद्धतियों (जीएपी) के लिये किसानों के प्रशिक्षण और उपयुक्त प्रौद्योगिकी मध्यस्थताओं के माध्यम से नमूने के बागों के निर्माण के आधार पर कृषि महत्व श्रृंखला की क्षमता बढ़ाने और किसानों की क्षमता निर्माण पर लक्षित है।

इस पहल का शुरूआती चरण बिहार के मुजफ्फरपुरसमस्तीपुर और वैशाली जिलों में लॉन्च किया गया, जो राज्‍य में लीची की खेती के बड़े केन्द्र हैं। उगाने से लेकर पैकेजिंग तक संपूर्ण महत्व श्रृंखला को संजोने वाले उन्नति लीची का लक्ष्य 80,000 से अधिक किसानों को मौजूदा बागों के पुनर्जीवन, लगभग 3000 एकड़ के पुराने और जीर्ण खेतों को तरोताजा करने और लीची का उत्पादन दोगुना करने के लिये उच्च घनत्व वाले पौधारोपण जैसी आधुनिक तकनीकों की पेशकश पर शिक्षित और प्रशिक्षित करना है।

इस परियोजना की घोषणा प्रबुद्ध व्यक्तित्वों की उपस्थिति में हुई, जैसे बिहार के कृषि मंत्री श्री प्रेम कुमारदेहात के संस्थापक एवं मुख्य कार्यकारी अधिकारी शशांक कुमारएनआरसीएल के प्रधान वैज्ञानिक डॉ. एस. डी. पांडेकेडिया फ्रेश के चेयरमैन आर. के. केडियाकोका-कोला इंडिया में फ्रूट सर्कुलर इकोनॉमी के वाइस प्रेसिडेन्ट असीम पारेख और इश्तियाक अमजद- वाइस प्रेसिडेन्टपब्लिक अफेयर्सकम्युनिकेशंस एंड सस्टैनेबिलिटीकोका-कोला इंडिया एंड साउथ वेस्ट एशिया

देहात के सह-संस्थापक एवं मुख्य कार्यकारी अधिकारी शशांक कुमार ने कहा, ‘‘लीची बिहार की एक हेरिटेज फसल है और हमारे किसान साल दर साल इस फसल के उत्‍पादन में गिरावट का अनुभव कर रहे हैं। किसानों के लिए उच्‍च मूल्‍य वाली फसल होने के कारण लीची उनकी आजीविका में महत्‍वपूर्ण भूमिका निभाती है। हमारा लक्ष्‍य किसानों को पारंपरिक विधियों से हटकर आधुनिक कृषि पद्धतियों पर प्रशिक्षित करना है, जिसके लिये उन्हें संपूर्ण सहयोग, प्रशिक्षण और संबद्ध कृषि तकनीकों से अवगत कराया जाएगा। हमें विश्वास है कि इस परियोजना से कोका-कोला के जुड़ने से आवश्यक पैमाना और उत्कृष्ट प्रबंधन मिलेगा।’’

कोका-कोला इंडिया अपने अनूठे गुणों के लिये प्रसिद्ध लीची की किस्मों – शाही और चीना का उत्पादन बढ़ाने के लिये परियोजना क्रियान्वयन भागीदार देहात (ग्रीन एग्रीवोल्यूशन प्रा. लि.) के साथ निकटता से काम करेगा। केडिया फ्रेश मुजफ्फरपुर में नमूने का अत्याधुनिक बाग बनाने में अपनी विशेषज्ञता का प्रयोग करेगा और प्रमुख प्रौद्योगिकी भागीदार नेशनल रिसर्च सेंटर फॉर लीचीमुजफ्फरपुर (एनआरसीएल) लीची की खेती के लिये संपूर्ण मानक परिचालन विधियों (एसओपी) को विकसित करेगा और परियोजना की समय अवधि के दौरान उनका क्रियान्वयन सुनिश्चित करेगा।

इश्तियाक अमजद – वाइस प्रेसिडेन्टपब्लिक अफेयर्सकम्युनिकेशंस एंड सस्टैनेबिलिटीकोका-कोला इंडिया एंड साउथ वेस्ट एशिया ने कहा, ‘‘हम देश के विभिन्न फलों के लिये अच्छी कृषि पद्धतियों (जीएपी) को बढ़ावा देने के लिये प्रतिबद्ध हैं। लीची की खेती बिहार में सबसे अधिक होती है और इस कारण इस राज्य की बड़ी आबादी को रोजगार मिलता है। हम अपने फल-आधारित पेयों के माध्यम से स्थानीय आधार पर उगने वाले फलों की मांग निर्मित करना, देश की कृषि-पारिस्थितिकी में निवेश करना और उन्नति परियोजनाओं के माध्यम से सीधे किसानों के साथ काम करना जारी रखेंगे, हम किसानों की आय बढ़ाने और उनके रहन-सहन का स्तर ऊँचा उठाने के लिये उनकी मदद करते रहेंगे।’’

कोका-कोला इंडिया में फ्रूट सर्कुलर इकोनॉमी के वाइस प्रेसिडेन्ट असीम पारेख ने कहा, ‘‘भारत दुनिया में लीची का दूसरा सबसे बड़ा उत्पादक है। भारत में लीची की खेती में 50 प्रतिशत हिस्सेदारी बिहार और पश्चिम बंगाल की है। बिहार लीची का सबसे बड़ा उत्पादक है। लीची की खेती की पारंपरिक पद्धति के अलावा आधुनिक प्रौद्योगिकी और जीएपी को अपनाने से बिहार में लीची का उत्पादन दोगुना हो सकता है। बिहार में उन्नति लीची उस दिशा में एक विनम्रलेकिन महत्वपूर्ण प्रयास है।’’

उन्नति लीची के माध्यम से उत्पादनशीलता की बढ़त इस फल की स्थानीय मुख्तारी को गति दे सकती है, जिससे इस राज्य में हॉर्टिकल्चर की पारिस्थितिकी को बल मिलेगा। यह परियोजना किसानों को जरूरी अवसंरचना तक पहुँच भी देगी, जैसे उच्च उपज वाला प्लांटिंग मटेरियल और आधुनिक पैकेज ऑफ प्रैक्टिसेस (पीओपी), जिससे लीची की खेती आकर्षक हो जाएगी।

कोका-कोला इंडिया और उसके भागीदार भारत की फ्रूट सर्कुलर इकोनॉमी के विकास के लिये 1.7 बिलियन अमेरिकी डॉलर का निवेश कर मजबूत महत्व श्रृंखलाओं के निर्माण के मार्ग पर बढ़ रहे हैं। बिहार में प्रोजेक्ट उन्नति लीची की शुरूआत के बाद यह पहल पश्चिम बंगाल और ओडिशा जैसे राज्यों में भी होगी।

कोका-कोला कंपनी के विषय में

कोका-कोला कंपनी (NYSE: KO) दुनिया की सबसे बड़ी पेय कंपनी है, जोकि 500 से अधिक स्‍पार्कलिंग एवं स्टिल ब्रांडों और लगभग 3,900 पेयविकल्‍पों के साथ ग्राहकों को तरोताजा करती है। दुनिया की सबसे मूल्‍यवान और सम्‍मानित ब्रांडों में से एक, कोका-कोला द्वारा प्रवर्तित, हमारी कंपनी के पोर्टफोलियो में 21 बिलियन डॉलर के ब्रांड्स शामिल हैं जिनमें से 19 रिड्यूस्‍ड, लो या नो कैलोरी प्रोडक्‍ट्स में उपलब्‍ध हैं।

ये ब्रांड्स हैं डाइट कोक, कोका-कोला जीरो, फैंटा, स्‍प्राइट, दसानी, विटामिनवाटर, पावरेड, मिनट मेड, सिम्‍प्‍ली, डेल वैल्‍ले, जियॉर्जिया एवं गोल्‍ड पीक। दुनिया के सबसे बड़े पेय वितरण तंत्र के माध्‍यम से, हम स्‍पार्कलिंग और स्टिल बेवरेजेज दोनों में नंबर 1 प्रदाता हैं।

हर दिन 200 से अधिक देशों के उपभोक्ता हमारे पेयों की 1.9 बिलियन से अधिक सर्विंग्स का आनंद लेते हैं। स्थायी समुदायों के निर्माण की सशक्त प्रतिबद्धता के साथ हमारी कंपनी ऐसी पहलों पर केन्द्रित हैजो पर्यावरण पर हमारे प्रभाव को कम करती हैंहमारे असोसिएट्स के लिये काम का एक सुरक्षित और समावेशी माहौल बनाती हैं और हमारे परिचालन वाले समुदायों के आर्थिक विकास को बल देती हैं। अपने बॉटलिंग पार्टनर्स के साथ मिलकर हम 700,000 से अधिक सिस्टम असोसिएट्स के साथ विश्व के शीर्ष 10 निजी नियोक्ताओं में शुमार होते हैं।

अधिक जानकारी के लिये www.coca-colacompany.com पर कोका-कोला जर्नी देखेंहमें ट्विटर पर फॉलो करने के लिये twitter.com/CocaColaCo पर जाएंहमारा ब्लॉग कोका-कोला अनबॉटल्ड www.coca-colablog.com पर देखें या लिंक्डइन पर www.linkedin.com/company/the-coca-cola-company को क्लिक करें।


देहात के विषय में

देहात™  एग्री टेक सेक्टर में सबसे तेजी से बढ़ रहे स्टार्ट-अप्स में से एक और भारत में कृषक समुदाय को संपूर्ण समाधान एवं सेवाएं प्रदान करने वाली कुछ कंपनियों में से एक हैं हम कृषि क्षेत्र में आपूर्ति श्रृंखला और उत्पादन क्षमता की क्रांति लाने के लिये एआई-इनेबल्ड टेक्नोलॉजीज बना रहे हैं। वर्तमान में हम पूर्वी भारत- बिहार, यूपी और ओडिशा में परिचालन कर रहे हैं- हमारे सर्विस नेटवर्क में 165,000 किसान हैं और हम वर्ष 2024 तक 5 मिलियन किसानों तक अपनी सेवाएं पहुँचाना चाहते हैं।

आईआईटी दिल्ली, आईआईटी खड़गपुर, आईआईएम अहमदाबाद और अन्य शीर्ष संस्थानों के भूतपूर्व विद्यार्थियों द्वारा संस्थापित देहात अब 3 से 4 गुना वार्षिक वृद्धि दर के साथ एक पूरी तरह फंडेड स्टार्ट-अप है। हमने पिछले 8 वर्षों में अपने परिचालन से जमीनी स्तर पर जो प्रभाव निर्मित किया है, वह अनोखा है, हमें नैस्कॉम, फोर्ब्स, ईटी, नीति आयोग और बिल गेट्स फाउंडेशन ने सम्मानित और पुरस्कृत किया है।

नेशनल रिसर्च सेंटर फॉर लीची (एनआरसीएल) के विषय में

एनआरसीएल लीची पर शोध एवं विकास के लिये अग्रणी राष्ट्रीय संस्थान है और राष्ट्रीय स्तर पर अगुवाई करता है। यह लीची के उत्पादन, प्रसंस्करण, मूल्यवर्द्धन पर सूचना के राष्ट्रीय संग्राहक का काम भी करता है और अंतिम यूजर्स को परामर्श सेवाएं प्रदान करता है। आईसीएआर-नेशनल रिसर्च सेंटर ऑन लीची की संस्थापना 6 जून, 2001 को भारत सरकार के कृषि मंत्रालय ने इंडियन काउंसिल ऑफ एग्रीकल्चरल रिसर्च के तत्वाधान में की थी, ताकि यह भारत में मिशन वाले दृष्टिकोण के आधार पर लीची के शोध एवं विकास के शीर्ष संस्थान के तौर पर काम करे। इस सेंटर ने वर्ष 2002 से बजट आवंटन के साथ काम शुरू किया और मार्च, 2002 में दो वैज्ञानिकों का पहला बैच इस सेंटर से जुड़ा। 25 जून, 2002 को आईसीएआर और बिहार सरकार के बीच लीज का अनुबंध हस्ताक्षरित हुआ, ताकि मुशाहरी में इस सेंटर को 100 एकड़ भूमि मिले। वर्ष 2005 के दौरान और उसके बाद वैज्ञानिक, तकनीकी और सहयोगी कर्मचारियों तथा अवसंरचनात्मक सुविधाओं के विकास हेतु प्रशासनिक सहयोग और शोध कार्यों के लिये वित्तीय सहायता के साथ यह सेंटर मजबूत होता गया।

वर्तमान में इस सेंटर के पास 14 वैज्ञानिक, 3 तकनीकी, 8 प्रशासनिक और 3 सहयोगी कर्मचारी हैं, जबकि अनुमोदित वैज्ञानिक, तकनीकी, प्रशासनिक और सहयोगी कर्मचारियों की संख्या क्रमशः 15, 14, 12 और 10 है। अनुमोदित वैज्ञानिक पद हॉर्टिकल्चर, पौध प्रजनन, अनुवांशिकी, मृदा विज्ञान, जैव-प्रौद्योगिकी, शरीर विज्ञान, पैथोलॉजी, कीट विज्ञान, अर्थशास्त्र, एक्सटेंशन एवं कंप्यूटर अनुप्रयोगों जैसे विभिन्न विषयों का प्रतिनिधित्व करता है।

New-Launches

MeetTheFuture Connected Living platform from Panasonic

Press Release

#MeetTheFuture with – Connected Living platform from Panasonic

  • Powered by IoT and AI, Miraie is Panasonic’s connected living solution updatable platform
  • Miraie platform meets the evolving needs of consumers to connect and interact with all Panasonic smart devices
  • Unveils first Connected Air Conditioner, Smart Door Bell and Smart Plugs & Switches under Miraie platform; introduces a range of products to be launched shortly

New Delhi, 13th February 2020: In a time when IoT is ushering the next technological revolution, Panasonic, a diversified technology company also a significant player in Spatial Solutions, forays into Connected Living Solutions with the launch of its IoT & AI enabled platform – Miraie. ‘Mirai’ meaning ‘future’ and ‘ie’ meaning ‘home’ in Japanese, the platform aims to empower everyday lives of consumers with comfort, convenience and seamless connectivity across all Panasonic devices; by updating quality of living spaces basis their need and ambient environment. The innovation has been conceptualized and developed at Panasonic’s India Innovation Centre based out of Bangalore. Panasonic also unveiled its first range of connected products that will be available in the Indian market under Miraie, which includes Connected Air Conditioners, Smart Door Bell and Plugs & Switches. In near future, the company plans to expand its Connected range of products by adding Refrigerator, Washing Machine, Television, fans, geysers, etc giving consumers a full range of Connected Living Solutions for a futuristic home.

Speaking at the launch, Mr. Manish Sharma, President & CEO, Panasonic India and South East Asia, said, “With the advent of 5G, IoT will be driving the next round of transformation in the digital world and is the future of smart, connected India. Consumers are now looking towards IoT & AI enabled solutions to enhance quality of life through connected ecosystems – as per our research over 75% are looking for specific requirements related to ease of use; safety; monitoring misuse; service reminders; personalize usage pattern. Through the launch of our Miraie platform, we aim to address all of the above and extend connected living in a true sense and further our vision of a better life, a better world.”

Catering to these evolving needs of the consumers, the updatable Miraie platform not only connects and allows access to all Panasonic’s devices at one place but also offers in-built intelligent diagnostics that detects issues in advance maximizing performance and operational lifespan of products. Miraie also recognizes usage patterns and suggests optimal modes extending the best comfort for users. For example, the Connected AC and fan has intelligent and unique features such as the customized sleep mode, it enables enhanced flexibility as it allows users to pre-set temperatures profiles through the night for comfort.

Extending enhanced comfort, it leverages Google’s Voice Assistant and Amazon’s Alexa technology to offer seamless and hands-free operations and control devices with voice commands. The Miraie App also offers e-warranty wherein all warranty services and annual maintenance contracts are stored digitally for all products and consumers gets notified if there is change in any status. It also supports consumers to get any spare part of electronic devices replaced with an online request via the app.

New-Launches

Kamdhenu Paints Launches Campaign to Celebrates Valentine’s Day

New Delhi, 11th February 2020: Kamdhenu Paints, one of India’s leading full-scale decorative paint company has unveiled Valentine’s Day Campaign ‘#ShareYourFeelings’ to encourage consumers participants to express their feelings of love, affection and friendship for their loved ones.

Beginning 7th February with Rose Day, which marks the beginning of Valentine Week, the campaign will run for the whole Valentine’s Week till 14th February. Kamdhenu Paints is running the campaign on Facebook, Instagram, Twitter, and LinkedIn.

Kamdhenu Paints has defined each day of Valentine Week with a specific color. Consumers can be part of this campaign just by commenting on all the posts of Valentine Week till 14th February and tag at least 3 friends on each post to win the campaign. Participants need to post his / her comment/entry using #ShareYourFeelings in the comment section of the campaign post.

The company has formed a dedicated jury team to select 3 lucky winners of the campaign. It will award a gift voucher to each winning participant.

Timelines for the campaign are:

7th February: Rose Day Post
8th February: Propose Day Post
9th February: Chocolate Day Post
10th February: Teddy Day Post
11th February: Promise Day Post
12th February: Hug Day Post
13th February: Kiss Day Post
14th February: Valentine’s Day Post

Commenting on the campaign, Saurabh Agarwal, Director, Kamdhenu Paints said, “Valentine’s Day is a much-awaited day of the year, by the young middle-aged to the old. At Kamdhenu Paints, we want our customers to get a chance to make this Valentine’s Day, a memorable day for their favorite person. We hope to let them have fun and give everyone a chance to transform their loved ones with surprises. Our new campaign ‘#ShareYourFeelings’ lets customers share a special moment with their special person and transform their relationship beautifully with them, in the process.”

Brand| Kamdhenu Paints
Facebook Link| https://www.facebook.com/297052373820276/posts/1301828643342639/

About Kamdhenu Paints:
Kamdhenu Group was founded in 1994 with a vision to provide Best Quality TMT Bars at Best Price. Today, led by Mr. Satish Kumar Agarwal, the company is the market leader in branded TMT Bars and ‘Kamdhenu TMT Bars’ is the largest selling TMT Bar in India in the retail segment with a brand sales turnover of around Rs. 12000 crores. Kamdhenu follows a franchisee model for its steel business to bring more transparency and dynamism to the operations of the company. Kamdhenu has committed chain of over 10,500 dealers and distributors in India out of which 6,500

are exclusive for the steel business. Kamdhenu being TMT expert, has also launched earthquake-resistant Kamdhenu SS 10000 TMT Bar and Kamdhenu NXT TMT Bar, interlock steel for the next generation. It has been conferred with India Power Brand 2016, Asia’s Most Promising Brand – 2016 and World’s Best Brand 2015. Kamdhenu also bagged World Best Brand award for steel as well as paints in 2017-18.

Kamdhenu Paints, one of the leading paint companies in India, is a division of Kamdhenu Limited. The company is credited for offering best-in-class paint products conforming to global standards. Its product portfolio under the brand KAMDHENU PAINTS – COLOUR DREAMZ includes Exterior Emulsions, Interior Emulsions, Acrylic Distempers, Enamel Paints, Cement Paints, Wall Primers & Putty, and Texture & Designer Finishes, Stainers, P.U., Wood Finishes, and Metallic Finishes. Kamdhenu Paints has 4,000 dealers and distributors spread across the country.

For further information, please visit www.kamdhenupaints.com

New-Launches

Ola launches in London with market-leading safety features

Ola launches in London with market-leading safety features and driver support

● Ola’s services went live at midnight across London

● Leading the way on safety and quality with industry-first features and partnerships

● Over 25,000 drivers already registered in London

National, 10 February 2020: Ola, one of the world’s largest ride-hailing platforms, is now live in London. The platform is fully operational with three categories: Comfort, Comfort XL, and Exec ride classes. Ola has over 25,000 drivers registered on the platform, bringing scale to its London offering immediately. The company will maintain its differentiated focus on drivers, safety and a collaborative approach with local authorities and regulators.

Today, Ola is also pleased to announce three partnerships with established leaders in their respective fields to raise driver standards across the market. Ola has teamed up with DriveTech (Part of the AA), consulting giant Mercer and Pearson in groundbreaking initiatives to ensure that Ola riders in London will benefit from the highest standard of driving skills, and driver customer service and communication.

Ola will partner with DriveTech (part of the AA) to use its driving risk assessment to improve the level of driving skills and knowledge of all drivers on the Ola platform in London. Each driver has completed a risk assessment and is given complimentary E-Learning modules to further accelerate their professional development. On completing these modules, they will receive a DriveTech Permit to Drive, attesting to their skills.

Additionally, every Ola driver in London has passed the Versant spoken English test, from education experts Pearson plc, ensuring a high level of communication in English.

They have also successfully completed Ola’s Customer Service Test, developed with global selection experts Mercer, ensuring they have the skills and mindset to deliver a great experience to their passengers.

London drivers joining the platform will benefit from six weeks of zero commission and market-leading commission rates thereafter, enabling them to keep more of their earnings. Ola’s commission commitment ensures drivers always receive the best commission rate in each market that the company operates in.

Ola will continue its collaborative approach with Transport for London(TfL) and local authorities, as well as its clear focus on safety, drawing on industry-leading and global best practices.

Ola is raising the standards of safety in the UK ride-hailing industry and bringing global best practices to the market. In a number of pioneering moves for the UK, Ola is launching its flagship global safety feature, ‘Guardian’, which uses AI and machine learning to automatically detect irregular vehicle activity, a ‘Start Code’ feature to ensure customers and drivers are correctly matched, 24/7 voice support for riders and drivers, and a cap of six penalty points for drivers on its platform.

Simon Smith, Head of Ola International, said: “We are thrilled to now be live in London. This is a major milestone for our business and represents the next step in our ambitions to connect people in cities throughout the country. We are proud of the progress Ola has made in the UK and we look forward to building on our success by offering a differentiated service to Londoners, focused on quality, safety, and reliability.”

To celebrate the launch, Ola’s passengers will benefit from up to £25 worth of ride vouchers for signing up in the first week after launch.

Ola’s International expansion highlights:

Ola began its international foray in Feb 2018 by launching in Australia, followed by UK launch in August 2018 and New Zealand in November 2018
Over 85,000 driver-partners have registered on the Ola platform in Australia and New Zealand across 33 cities; in the UK, Ola is present across 28 regions with a network of over 35,000 drivers
Drivers have served well over 160 million kilometers with Ola across its international markets, which stands testament to the tremendous growth that the platform has experienced in such a short period

Ola leads safety innovation in International markets

Many of Ola’s safety features such as OTP, Emergency button, and Guardian, which originated in India, are operational in Australia, New Zealand, and the UK, and are an industry-first feature in these regions.

About Ola:

Ola is India’s largest mobility platform and one of the world’s largest ride-hailing companies, serving 250+ cities across India, UK, Australia, and New Zealand. Ola was pleased to launch in the UK in August 2018 with operations in Cardiff, expanding to towns and cities across the UK, covering a total of 27 local authorities. The Ola app offers mobility solutions by connecting customers to drivers and a wide range of vehicles across various forms of transport, enabling convenience and transparency for hundreds of millions of consumers and over 2 million driver-partners.

Ola is recognized for its collaborative approach, working with national governments and local authorities, to help solve transport issues. Ola’s service is available in 250+ cities around the world, in India, Australia, New Zealand and the United Kingdom. In Australia and New Zealand, Ola has passed all regulatory audits so far, adhering to safety standards that are similar to those of TfL.

Ola has expanded rapidly across the UK since its launch last year, operating across 27 local authorities. Cities including Birmingham, Coventry and Warwick have seen more than double-digit growth in rides in the last quarter. To date, Ola has provided around 3 million rides with over 11,000 drivers operating on the platform outside London.

Ola is committed to leading the industry with its approach to passenger safety including 24/7 voice support, options to share ride details with emergency contacts and in-app emergency features. Ola is on a mission to build mobility for a billion people and beyond!

Ola was founded in 2011 by Bhavish Aggarwal and Ankit Bhati with a mission to build mobility for a billion people. For more details, visit www.olacabs.com/media.

Contact

Murali Sashidharan | +91 9901991060

Amogh Yenagi | +91 9113649626

media@olacabs.com

New-Launches

Tata Motors brings sustainable mobility solutions at the AutoExpo 2020

Tata Motors has always been at the forefront of contributing to nation-building by providing innovative and sustainable mobility solutions for aspiring Indians. Today, at the country’s largest auto show, the AutoExpo 2020, the company takes great pride in showcasing an all-new range of passenger, electric and commercial vehicles with a focus on Connected, Electric, Shared and Safe.

With a firework of 4 global unveils, a pre-production preview and a commercial launch; Tata Motors raises the bar by bringing innovative products, engineered and made in India – for India. With a hall, spanning across 6000 sq. meters, the Tata Motors pavilion is divided into 4 thematic zones – Live, Play, Move and Build Zone. Each of these zones has been designed to reimagine the scope of what Tata Motors can offer, complemented by digital engagements to excite our visitors, from all ages and choices.

Key Highlights of the pavilion:

· Focus on CESS – Connected, Electric, Shared and Safe, as the future of mobility

· 4 Global Unveils, pre-production and commercial launch, 14 Commercial & 12 Passenger Vehicles

· Widest range of BSVI ready portfolio on display

· Unveils the ‘HBX Show car’, based on the ALFA ARC, and the ‘Sierra EV Concept’ – a legend reborn

· Introduces the ‘Hexa Safari Edition’

· Launches the much-awaited ‘Harrier 2020’, based on the OMEGA ARC, with One India, One Price, starting at INR. 13.69 lakh for the manual version and INR. 16.25 lakh for the automatic version.

· Teases the pre-production version of its flagship SUV – the Gravitas, scheduled to be launched in H1 FY2021

· Announces the global unveil of the all-new Tata Winger and the Tata Prima facelift 5530.S

· Displays the single largest EV portfolio across passenger and commercial vehicles

· Brings to life, a very unique and ‘first of its kind’ experience for its customers with the Nexon EV dynamic test drive, live at the pavilion

· Creates innovative and immersive means for visitors’ engagement by gamifying the EV drive experience, with a runner quiz on the Tata Motors AutoExpo app

New-Launches

RALSONS India introduces -120/80-18, the innovative and eco-friendly Tyre for 2-wheelers at Auto EXPO 2020
With ‘’ RALCO brand treads into the new paths of the highly competitive 2-wheeler Automobile tyres market

New Delhi 7th February 2020: RALSONS (India) Pvt. Limited, owners of the RALCO brand launched the innovative and eco-friendly -120/80-18 Tyre for 2-wheelers at the Auto EXPO 2020, today. RALSONS is India’s largest producer & exporter of tyres and tubes has 50% market share of the bicycle tyre market. With an annual turnover growing steadily from 7240 crores in 2014-15 to close to 900 crores in 2019, the company is drawing up major plans to capture the 2 billion dollar two-wheeler tyre industry.
RALSONS (India), a relatively new entrant into the two-wheeler tyre segment already has a 5% market share and is setting up of its third manufacturing unit for its radial tyre production at Madhya Pradesh at a cost of Rs 1788.50 crore.

With the launch of the innovative and eco-friendly -120/80-18 Tyre, the company aims to cater to the intensely growing 2-wheeler automotive users with dynamic needs and predominantly comprising the millennials.
Announcing the launch of the -120/80-18 at Auto EXPO 2020, arguably the most valued auto show in India and watched by the world, Mr SANJEEV PAHWA, CHAIRMAN AND MANAGING DIRECTOR OF RALSON (INDIA) LIMITED said “Ralco has achieved 5% share of two-wheeler tyre market largely on dealer push and now wants to create a preference for itself among the end consumers and dominate the consideration set of the end consumers. With the launch of our innovative and ecofriendly -120/80-18 we wish to make a compelling product offering and consolidate our market share in this industry which is saturated with brands.

The -120/80-18 is not only a environment friendly tyre but also enhance the performance of vehicle by minimizing fuel consumption & reducing CO2 emission to the environment. The Eco tyre utilizes unique compound with cutting edge technology in tread design to strike a balance between fuel efficiency, safety & durability.