Tell us about yourself ?
Sahiba is a digital marketer by profession & the co-founder of Walnut Folks. At a young age of 21, she set up her first startup, which was an EdTech enterprise. The same got awarded as the best startup on the campus by Economic Times in 2015 for the unique business model & unparalleled growth. She has also worked in the capacity of Business & Marketing Head and Marketing Consultant for media giants in India & abroad. Presently she is the marketing wizard at Walnut Folks who seamlessly integrates thought-provoking designs with pertinent marketing strategies to create highly impactful campaigns for the brands they work with.
Share your journey ?
Sahiba started her first startup at the age of 21, an EdTech enterprise with a strength of more than 200 people, which got awarded as the best startup on campus by Economic times in 2015 for the unique model & unparalleled growth. The startup raised funding from marquee investors like Matrix partners & India Quotient. There amongst other things, she led product marketing & that was the start of her learning of all the things she knows about marketing today. When working with your own venture at stake & a thrifty budget, the only possible outcome is ‘A growth marketer’ and that is what she is today.
After that, she has also worked in the capacity of Business & Marketing Head and Marketing Consultant for media giants in India & abroad. Her experience of working in the US & middle-east ecosystems gave her extremely valuable learnings & insights into marketing strategies & their nuances. However, she felt a strong gap in the Indian digital Marketing ecosystem- especially for Indian B2B organizations. Most mid-sized agencies & marketers in India use a one size fit all approach to B2B marketing, which doesn’t get results. She found this as a uniquely exciting opportunity to start a full-service marketing agency to translate her rich experience into results for Indian B2B organizations.
Today, Walnut Folks is a living example of her spirit. When anyone thinks about a big Marketing agency, they think of cities like Mumbai, Delhi, Bangalore, Hyderabad or Pune. No one ever tries to consider tier 2 cities like Nagpur & Sahiba wanted to change that. She wanted to make people believe that just to pursue their dreams & careers, they don’t need to move their lives outside their hometown, they don’t have to go to Mumbai or Pune; they can do it by staying in Nagpur. For the last year, running Walnut Folks from Nagpur, she has been nurturing young talent there, while at the same time providing our clients exceptional quality & working like any leading national agency would.
With a 30+ membered strong team she has worked on brand strategies and nationwide marketing campaigns for big and powerful multinational B2B brands like BVC Ventures – World’s leading precious logistics group, Sopariwala Exports – a leading export house with 100s of product lines, 4Fruitz – a multi-national confectionery brand, Cranfield University UK – incorporated by the Royal Charter of UK, KCC Construction Group, DP Jain, University of California Riverside and many more.
Apart from providing such high profile clientele to work with the Walnut Folks family, Sahiba has also gotten actively involved with grooming the talent by directly working with colleges. She aims to create a full ecosystem of highly skilled marketing professionals in the city and not just at Walnut Folks. Undaunted by the scale of the task ahead of her; she, with her team, is determined to put Nagpur on the Advertising map of India, and eventually the world.
What you expect or think on this international women’s day ?
I’d like to start by addressing this social stigma that is associated with being a woman entrepreneur, that I saw quite a lot of women face. We usually talk about the hurdles in achieving success, but the worst is once you’ve toiled hard to achieve all of it and then the due credit is given to your face, skin colour, body type or character but not your brains, capability or hard work. Dealing with that is fairly challenging, as you feel embarrassed of wanting acceptance; contradictory to your strength and self-sustaining attitude.
First and foremost, believing in my own force, without feeling undermined by anyone, and at the same time not behaving like I have a chip on my shoulder because I’m a woman, makes me empowered. Feeling equal, makes me empowered.
Life time goals ?
Nobody remembers who came second! That’s my life mantra and motto.
Your opinion and suggestions ? (international women’s day )
Let’s build a world where we wouldn’t need to celebrate a womens day to appreciate her
Any massage to given ?
My only request to all budding women out there is, the next time you hear of a successful woman, don’t think about how rich her father must be to have supported her, or how she might have a husband who created a business just for her. Appreciate her mettle for who she is, as today we need to drive a change together and we will stop when there’s nothing newsworthy about a woman entrepreneur.
Describe women in your words ?
She’s not a goddess when she brings luck into a home, and not a slut when her neckline is deep. She’s a human, and that’s the best way to describe her.