July 4, 2020
Bollywood

#MusicThatMakesMe initiative

MusicThatMadeMe, an artist-led unit that is centered around paying homage to the music, the musicians and the stories that made them who they are.

Sony Music India along with 31 Artists ring in the biggest celebration of Unity in Diversity.

Not bound by genre or language, and from their own homes across the country, this video features incredibly talented musicians singing their most well-known songs, while telling their stories.

India’s leading record label is home to a variety of artists from across the country who sing in a multitude of languages, and it is this very heterogeneity that sparked the idea for this initiative.

Sony Music India presents #MusicThatMadeMe, an artist-led unit that is centered around paying homage to the music, the musicians and the stories that made them who they are.

In the video Singer JONITA GANDHI mentioned,”#MusicThatMadeMe is definitely music that was played to me by my dad growing up. I think he’s my biggest influence in music because he’s the one who recognised I had talent and encouraged me to work on it. But growing up, I definitely had a wide variety of musical influences. I’ve listened to stuff and try to copy and follow singers throughout my life from across the world and I’m grateful to have listened to such a wide variety because that’s what influenced my desire to become versatile. What I’m performing today is actually a reflection of that. A medley — two songs I’ve originally sung — one is called Haaye Oye with Qaran (it’s a Punjabi pop song we did together), the other being a Tamil pop song I did with Leon James called Kanne Kanne, ending with Enna Sona which is AR Rahman Sir’s song.”

The roster includes: Pritam, Shaan, Kailash Kher, Shilpa Rao, Papon, Armaan Malik, Aparshakti Khurana, Nikita Gandhi, Jonita Gandhi, Akasa, Aastha Gill, GV Prakash, Leon James, Nikhil Dsouza, Suresh Wadkar, Kavita Seth, Shweta Shetty, Jeet Ganguli, Shivali Bhammer, The Yellow Diary, Himani Kapoor, Shashwat Singh, Sukhe, Dino James, Vivek Mervin, Raga, Rish, Sean Roldan, Aki Kumar, The MXXNLIGHT, and Tesher.

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