Snapchat brings alive the iconic India Gate through a Landmarker lens

Celebrating India’s Independence Snapchat has launched its latest landmarker lens at the historic India Gate, a first for Delhi. Powered by Snapchat’s path breaking AR technology, the lens brings to life the iconic monument located in the heart of Delhi. To experience the Landmarker, Snapchatters nearby will be notified to point their camera at the monument and will instantly showcase the India Gate embellished with the tricolour.
Durgesh Kaushik, Head of Market Development, India at Snap Inc. said, “We are always looking for ways to add features that resonate with Indian Snapchatters and this Independence Day we have created an array of experiences for our community that are exciting and immersive. Snap’s Landmarker Lenses enable augmented reality experiences that can transform the world’s most iconic landmarks in real-time. Landmarker for India Gate in Delhi marks Snapchat’s third Landmarker Lens in India after The Gateway of India in Mumbai and the Taj Mahal in Agra. Snapchat’s strategy remains focused on deepening the culturally and locally relevant experience for Indian users through product developments, creative tools, community engagement and partnerships. “
Snapchat has also introduced new lenses in celebration of India’s Independence Day. The lenses will allow Snapchatters to celebrate with friends and family even when physically distant. Snapchatters can also get creative and share on Spotlight with #MeraBharatMahan, an opportunity for everyone to share what India means to them in their own unique way.

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